Apple’s latest advertisements for its connected watches had already tipped off connoisseurs. From the cyclist who calls for help using his Apple Watch after a bad fall on the road, to the climbers who monitor their oxygen levels at altitude from their watch, certain characters in these videos strangely resemble customers of Garmin, the other American success story of the wearables market.

During its traditional September conference in Cupertino, the apple brand entered head-on competition with the specialist in GPS and outdoor endurance sports on Wednesday evening. While presenting its new iPhones, an Apple Watch Series 8 with new features (such as ovulation detection) and a new Apple Watch SE at low cost according to the standards of the Californian group, Steve Jobs’ company was to create the surprise with a $799 Apple Watch for “explorers”, marathon runners, divers, triathletes, etc.

Garmin launches its new connected watch focused on sport and well-being

This is the latest from Garmin. On September 1, the brand presented its brand new connected watch oriented towards sport and well-being. The Garmin Venu SQ 2 thus completes a range launched last year which already included the Garmin Venu 2 and the Garmin Venu 2S. The watch in question takes up the main guidelines of previous models and has a 1.4-inch OLED touch screen. The accessory is obviously equipped with a GPS, essential for monitoring outdoor sports training.

The Venu SQ 2 also offers 25 integrated sports applications as well as all the personalized training programs provided by Garmin. It continuously records and analyzes heart rates and measures your blood oxygen saturation at night. The Garmin Venu SQ 2 also pays attention to your sleep. It assesses the quality of your recovery based on your sports exercises and tells you if you need extra rest or if you are fit enough for your daily session.

Known for its performance-oriented sports watches, Garmin takes a wellness turn with this model. The novelty will be able to detect abnormal heart rate, measure the variability of hemoglobin oxygen saturation by pulse oximetry (SpO2), breathing and stress. The watch can also send an automatic message if it detects an accident. For women, it offers menstrual cycle monitoring in the app.

The Garmin Venu SQ 2, available in three colors (anthracite grey, white and mint green) is sold at a price of 269.99 euros and fulfills all the other functions expected of a connected watch. Contactless payment is possible via Garmin Pay, the receipt of notifications can be activated, as can music playback. The little extra of this watch? Its autonomy can go up to 11 days!

Garmin Vivoactive 4: the connected watch for athletes goes from 299 to 189 €

More than a simple way to check notifications or simply the time, connected watches have become a product category in their own right that highlights comprehensive sports monitoring and advanced health features. The Garmin company offers excellent references in this area, but you often have to pay a high price. Fortunately, after some time some models are trading much cheaper than when they were released: this is the case of the Vivoactive 4 model which loses 110 euros of its price.


  • Beautiful finishes
  • Precise measurements and complete follow-up on the sport/health side
  • Comfortable autonomy

Offered at 299.99 euros on the manufacturer’s website, the Garmin Vivoactive 4 connected watch is now displayed at a much softer price: 189 euros at Rue du Commerce.

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