[HOT] : Digiteka Advertising unveils a new format

Digiteka Advertising now offers advertisers its new Watch & Mind format, which aims to maximize users’ advertising attention to improve branding indicators.

Watch & Mind is created from a TV movie and a branded product packshot. During the first three seconds of the advertisement, the user sees the packshot (product, logo, message, action button) appear for better identification of the brand and the message. A cropping effect then keeps the user’s attention for the duration of the commercial. During the last three seconds, the packshot is activated again to reinforce the memorization.