[HOT] : Instagram: you will have to pay to see all the stories of your favorite influencers

Screenshots posted by leaker Alessandro Paluzzi show that Instagram is developing a monetization tool that will be available to content creators in the future.

That social networks dig into each other’s ideas is clearly nothing new. Facebook and Instagram have proven this more than once by taking over a large number of features from Snapchat. This time, it’s on Twitter that the firm headed by Adam Mosseri went to find some ideas.

Remember: in February 2021, the blue bird platform unveiled two big novelties. One of them was to remunerate content creators through “Super Follow”. A “Super Follow” corresponds to a monthly subscription giving you access to exclusive content and multiple advantages.


In the same spirit, Instagram is also looking to monetize its platform for creators and influencers. This discovery is signed Alessandro Paluzzi, engineer and leaker already at the origin of a small find last May – the possibility to publish photos from a computer.

#Instagram keeps working on exclusive stories for fan clubs ?

ℹ️ Even exclusive stories can be saved to a Highlight so fans always have something to see when they join. pic.twitter.com/HUBAUCS4fK

— Alessandro Paluzzi (@alex193a) June 28, 2021

The interested party took the liberty of posting some screenshots on Twitter to show us the beginnings of a project still in development. The idea is simple: some Instagram stories could become exclusive for an amount yet to be defined. In what form ? Again, it’s a mystery, but a subscription makes the most sense.

Instagram confirmed to TechCrunch that these screenshots were from a prototype developed in-house, but not yet publicly tested. The social network has also refused to give any additional details, not yet being able to talk about the project more officially.


As we can see, exclusive stories would benefit from a purple tag to distinguish themselves from public stories. A bit like the stories reserved for “Close friends”.

This new philosophy in any case echoes the words of Adam Mosseri last May, who admitted that the company was exploring in particular a new subscription system. This monetization of stories seems to be the beginning of a response to this strategy. There is no doubt that Instagram will take its small commission in the process.