Instagram keeps changing. And if the recent updates of the social network were mainly aimed at making it a video platform comparable to TikTok, the latest innovation should rather overshadow Google Maps.

In a recent story, Mark Zuckerberg announced a major update for Instagram’s map. Whereas previously, it only allowed you to discover publications, now the Instagram map will also allow you to discover places.

“We are introducing a new map viewable on IG today,” said the boss of Meta. “You can now discover popular local businesses near you and filter by category. »

The new map allows you to search for places, use filters, and move around this map.

In essence, instead of looking for a restaurant or activity on Google Maps, the user will now be able to use Instagram’s map to discover popular places nearby.

Social networks become competitors of Google

Google is already in competition with social networks, since its YouTube platform provides services similar to those of TikTok, Instagram, etc.

This was recently mentioned by Prabhakar Raghavan, during a conference. In essence, young users are increasingly turning to social networks like TikTok or Instagram to discover things, instead of going to Google Search or Google Maps.

“We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we’ve grown accustomed to,” Raghavan explained.

The way of searching would also be different, young people not using keywords too much, but preferring to discover content through more immersive formats.

“In our studies, something like almost 40% of young people, when looking for a place to have lunch, they don’t go to Google Maps or Search,” the Google official also said. “They go on TikTok or Instagram. »

This data was obtained via a survey conducted in the United States by Google among American Internet users aged 18 to 24.

Instagram offers an interactive map to discover popular places nearby

Meta rolled out a new feature, showcased by Mark Zuckerberg on Instagram for Instagram, on July 20, 2022. Completely new to the platform, it’s a map to make it easier for users to discover popular places frequented by users, such as cafes, bars, restaurants and any other place of entertainment, not far from its location.

A new interactive map

Launched in France and in a large number of countries, this interactive map will make it possible to explore places commonly referred to and therefore frequented by users of the social network. Instead of displaying the most popular or recent images posted in each place, Instagram offers the possibility to see an overview of the best places to visit, not far from the location of the user.

Instagram is rolling out a new map experience to help users discover more places

Instagram this week announced a new map experience that is now rolling out to users on iOS and Android. With this new experience, users will be able to easily discover more places nearby and see what other people are sharing there.

Instagram already had a feature that allowed users to explore other people’s posts on a map. Now, the Meta-owned platform is adding even more functionality to this feature, which has become a way to find a new restaurant, cafe, or even a park. This feature, of course, is based on geotags that users can add to their posts and stories.

You can search for a specific location in the Explore tab or tap the location tag of a post or story to see what’s nearby. Then the Instagram app shows other popular places on the map so you can see other posts and stories shared at those places.

To make searching even more intuitive, Instagram offers quick filter options such as restaurants, cafes, events, bars, and hotels. Once you find a place you like, you can save it for later, send a direct message, share it with someone, or even follow their Instagram profile. Meta CEO Mark Zuckerberg said in a story shared on the social network that the new map will help users rediscover local businesses.

Instagram has been working hard to introduce new features as TikTok, its main competitor, grows bigger and bigger. Earlier this month, Instagram launched a subscription feature so creators could monetize their content.

As Mark Zuckerberg, CEO of Meta, points out, it will also be possible to filter the places available on the map using multiple categories: restaurants, cafes, bars, entertainment venues, hotels, parks, etc. Users will also be able to save places to their favorites or save them, as is possible with Instagram posts, in order to consult them again. Finally, it will be possible, using a hashtag search, to filter places on the map in order to find an establishment that may suit the user’s desires.

Instagram multiplies the arrival of new features in order to stand out

This initiative is part of Instagram’s efforts to establish itself as a necessary showcase for companies and businesses wishing to strengthen their visibility on the internet. The firm has been working for several months with a view to favoring original content to the detriment of content already seen and reviewed. By offering this feature, the social network hopes that its users will be able to discover new publications and new places related to their areas of interest.

The launch of this interactive map also comes in a very particular context: a report has highlighted the fact that Internet users spend twice as much time on TikTok rather than on Instagram or Facebook. To try to stand out, the firm will take a step further in the metaverse and e-commerce by adding new features. In the future, for example, it will be possible to pay for a service or a product directly to the company concerned in a private message.