NVIDIA Turing-based video cards make a lot of money

Compared to Pascal-based cards, Turing-based controllers generated 45 percent more revenue, but the reason for this is not necessarily what we would think first.

NVIDIA recently held its Investor Day, where it shared several interesting statistics about its Turing-based video cards. For example, the company revealed that sales of Turing-based graphics controllers were 45 percent higher than those of Pascal-based video cards after their release.

This is logical, but not necessarily due to the exploding demand. NVIDIA offers the successors of the ** 60, ** 70 and ** 80 models at a higher price than their predecessors. Incidentally, this was also well illustrated by NVIDIA in an attached image. That is, users now have to pay more for the same category of video card.

The company says 90 percent of users in the current generation are buying more expensive video cards than before. This sounds great, but the reality is that while the card cost $ 249 after the GeForce GTX 1060 came out, the new GeForce RTX 2060 successor costs $ 349.

Another interesting feature of the presentation was that Pascal-based video cards make up roughly 50 percent of all NVIDIA video cards in use today. Only 2 percent use Turing-based ones. And that means 48 percent of users have a Maxwell-based or even older graphics controller on their machine. NVIDIA sees this as an incredibly good opportunity to sell the new Turing cards with RTX features as a huge camp. Investors also rallied on hearing this, with NVIDIA’s share price rising 5.82 percent on the stock market.