A new study reveals that displaying an iPhone on a dating app’s profile can significantly increase the number of matches (“matches”). On a smaller scale, showing a Samsung or Google phone would also increase its chances. “You might want to change your photos if they contain an Oppo, Huawei or BlackBerry phone.”

The weight of brands in dating apps

To conduct the survey, participants created identical dating profiles in different cities in 14 countries. The only variable that differentiated these accounts was the tech brand featured on the profiles. “The goal was to determine which tech brand increased encounters versus no tech brand.”

Apple, the most “attractive” brand

According to the results, the Apple iPhone, Apple Watch and AirPods generated the highest increase in matches. We are talking here about an increase of 82% compared to profiles displaying no brand. At Android, only Google saw a 9% increase in matches. On the other hand, those who had proudly displayed the Sony, OnePlus, Oppo and Huawei brand in their photo saw their number of matches decrease. We are talking about a fall of 24% for Huawei and 77% for BlackBerry.

Local particularities

For each market, the figures illustrate the best performing technology product for matches as well as the corresponding increase. “Unsurprisingly, the US preferred the iPhone, with a 97% increase in matches, leaving other markets far behind.”

But not so fast. One of the results of the study could reassure some followers of Android smartphones. According to the selfie test carried out, the Google Pixel 6 Pro and the Samsung Galaxy S22 Ultra would take better selfies than the iPhone 13 Pro.

Among the smartphones used by the participants, there is something for all eras and all tastes. We find the iPhone 13 Pro, the iPhone SE, the Apple Watch Series 6, the second generation of AirPods and the Beats Solo 3 for Apple. At Samsung, the Galaxy S21 Ultra, S22 Ultra and Samsung Galaxy Watch 4 were chosen. The Google Pixel 6 Pro, Fitbit Versa, Sony Xperia 1 III, OnePlus 9 Pro, Oppo Find X5 Pro, Huawei Mate 40 Pro and BlackBerry Key2 LE are also part of the selection.

Tinder, Bumble, Fruitz: use an iPhone, you will increase your chances of “poaching”

If you have an iPhone, you are more likely to find a partner on dating sites. This has already been demonstrated by a study that we relayed in 2020. And if you still had any doubts, a new study carried out by the Money Super Market site.

To determine if the brand of technology product that appears in your photo might impact your chances of a match, the site created identical profile photos across multiple dating sites and apps, and in multiple cities around the world. world. “In each case, the only variable between the profiles was the tech brands featured or, in our selfie test, the camera used to take the photo,” the site explains.

The goal was therefore to compare the performance of profile photos, depending on the brand of technological products that appears.

Apple eaters are more likely

And this experience confirms the fact that if an iPhone appears in your profile picture, you will have a better chance. Specifically, according to data from Money Super Market, the iPhone increases your chances of making a match by 82%.

In second place in the ranking is the Apple Watch, which is said to increase your chances by 76%, while the AirPods are said to increase the chances by 64%. On the other hand, if you are not an Apple fan, but do have a Fitbit connected watch (acquired by Google), your chances would increase by 32%. And if the Samsung brand appears in your profile picture, you could see your chances of making a match increase by 19%.

Other brands, instead of increasing your chances, would reduce them. For example, according to the study, the Sony brand would lower the probability of making a match by 11%, while the OnePlus brand would lower it by 18%.

And if you show a Huawei or a BlackBerry in your profile picture, your chances would drop by 24% or 77%, respectively.

To console Android fans, be aware that according to the selfie test carried out by the site, Google’s Pixel 6 Pro and Samsung’s Galaxy S22 Ultra would take better selfies than the iPhone 13 Pro. These results also corroborate the ranking of DXOMARK, which ranks the front cameras of smartphones according to their performance.

Tinder, Happn: having an iPhone makes you more attractive by 82%!

If iPhone users are real driving hazards, as this recent study suggests, owning an iPhone or Apple hardware makes you visibly more attractive on the sites and dating apps like Tinder, Happn or Meetic.

Indeed, the site conducted an experiment on various swipe-based dating applications between March and June 2022. As part of this study, of people created identical dating profiles in different cities in 14 countries, with only difference the brand and the products shown in the photos.


The objective being to determine if the presence of a brand or a specific device on a photo allowed to increase the number of additional matches. During this experience, the site provided participants with many devices among:

  • iPhone 13 Pro
  • the iPhone SE
  • Apple Watch Series 6
  • AirPods 2
  • the Fitbit Versa
  • the Galaxy S21 Ultra and S22 Ultra
  • the Beats Solo 3
  • the Google Pixel 6 Pro
  • the Samsung Galaxy Watch 4
  • Sony Xperia 1 III
  • the OnePlus 9 Pro
  • Oppo Find X5 Pro
  • Huawei Mate 40 Pro
  • BlackBerry Key2 LE

Categorized in: