[REVIEW] : Cows equipped with VR headsets, is that the future?

Cows equipped with VR helmets? If this can make you smile, it is the reality in Aksaray, Turkey. While locked up because of the winter, breeder İzzet Koçak uses technology to make his cows believe they are outside in green pastures.

Produce more milk thanks to virtual reality?

In winter, the weather conditions are not necessarily on the farmers’ side. Cold, snow… The cows are cloistered in their barn, glued to their fellows. So inevitably, they are more anxious than in summer and produce less milk.

In order to appease his cattle, İzzet Koçak used virtual reality. By immersing two of his cows in a virtual green and rural world, he hopes to reduce their stress so that they produce more milk. And it works !

If virtual reality is a technology mainly used for entertainment, and particularly in the field of video games, it has made its way into the food industry. Thanks to VR, these two Turkish cows feel like they are outside and thus produce more milk. CQFD. From 22 liters per day, they produce about 27 liters. The farmer reinforces the immersive experience by playing classical music to his animals.

Obviously, cattle do not benefit from VR headsets that we know as the Oculus Quest 2. All the same. The cows are equipped with helmets specifically developed for them by veterinarians.

Concerned about the well-being of his cows, İzzet Koçak says he had the idea to immerse them in a virtual world after Russian breeders tested virtual reality for their own cattle in 2019. Now that the farmer has seen the “Benefits” of the experience, he said he ordered ten additional helmets from the Moscow company. Cows connected to produce more milk, we hadn’t seen it coming …

Unfortunately, we fear the excesses of this use on a larger scale. While intensive breeding is regularly singled out, being able to immerse your cattle in a virtual world to produce better and in greater quantities raises several problems. Health, ethics… If this is the future, we are very disappointed.



In Turkey, a breeder has started putting VR headsets on some of his cows to see if the cows are producing more milk when they think they are outside. The first results of the experiment are positive, although the sight of a cow living in a kind of metaverse in order to produce more milk for humans is a little sad, and reminds us a little of something.

As reported by The Sun and Turkish media Anadolu Ajansi, VR cows, or cybervaches, belong to Izzet Kocak, a cattle breeder and ranch owner living in Aksaray, in Turkey. Cattle being confined indoors during harsh winters, the idea was to use VR to make the cows believe that they were really outside, of course with the objective of making them “happier”, but above all to make them produce more milk.

According to Kotaku, the VR headsets were first tested in Moscow before arriving in Turkey. They have been developed in coordination with veterinarians to ensure the safety of animals.. Kocak has used VR devices on two cows so far, and the results are positive, although the current system is somewhat bizarre, and even tends to be dystopian. But according to Kocak, the milk production of the cows in question increased from 22 liters to 27 liters per day..

VR helmets on cows so that they think they are in summer, in winter

In Turkey, a cattle farmer fitted some of his cows with virtual reality headsets. The goal is to appease the animals that are locked in the cramped cowshed in the winter with the vision of green pastures thanks to virtual reality.

Winter is a difficult time for the breeders, but also for the cows. Cattle are sheltered from snow and cold in stables, but they obviously don’t have as much space as in pasture. As a result, cows get stressed in winter and produce less milk.

In the city of Aksaray in Turkey, the breeder Izzet Kocak therefore had the idea of ​​appeasing his cattle by using the latest cutting-edge technologies, in this case virtual reality. He actually equipped two of his cows with virtual reality headsets to study the benefits of this technology.

Cows produce more milk in winter thanks to virtual reality

Cows don’t wear a traditional VR headset like the Oculus Quest 3 and Quest Pro which are expected for this year and next year, respectively. Cattle VR helmets have been developed by veterinarians before being tested on a farm in Moscow in 2019.

Thanks to the virtual reality headset, cows see green pastures while they are confined in cramped stables. According to breeder Izzet Kocak, the results of this experiment are promising. Indeed, the cows produced more milk thanks to virtual reality, a sign that they were more peaceful and less stressed. Instead of producing 21.9 liters of milk per day, they produced 26.4 liters.

The experience of virtual reality helmets for cows in winter is therefore a success. “They look at a green pasture and it gives them an emotional boost. They are less stressed, ”explained their breeder. The latter therefore plans to acquire ten additional VR headsets for his cows. Moreover, this is not the first time that Izzet Kocak has sought a way to make winter more comfortable and more productive for his animals. He is also used to listen to classical music to its 180 cows.

Cows, the future of virtual reality

If virtual reality does not work in humans, this technology can still be used for … cows. This is the funny story of İzzet Koçak, a Turkish breeder who takes care of 180 ruminants, and who one day decided to equip two of his cattle with virtual reality headsets. Inside, images of green pastures are broadcast, contrasting with the more anxiety-provoking reality that these cows experience on a daily basis.

The result on milk production could lead other breeders to take a closer look at this surprising experience, to say the least. While a cow produces an average of 22 liters per day, those with VR headsets produce 27 liters. Koçak says he was inspired by a Russian experiment dating back to 2019;

The Ministry of Agriculture of the Moscow region wrote at the time that this solution could solve the problems of milk production. Authorities said the helmet manufacturer had worked with experts and veterinarians to design a device adapted to the morphology of cows.

The idea is to reduce the anxiety of the animals in order to improve their performance, both in quantity and in quality. “Look at a green pasture and this gives them an emotional boost (…) They are less stressed”, assures İzzet Koçak who also plays classical music on his farm. The breeder contacted the company that developed the helmet for the Moscow experiment, to order 10 units. And if it works, he will buy more.


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