Several Apple executives talk about Safari on macOS Big Sur and watchOS in various media

After WWDC, several Apple executives gave interviews to talk more in depth about the new features presented. Let’s see What do company executives have to say about the news?.

macOS Big Sur and Safari

Bom Borchers, vice president of marketing and Ronak Shah, product manager, discussed the news from Big Sur in the upgrade podcast. As Craig Federighi previously commented during the opening speech, this new version includes « The biggest Safari update yet », with improvements for privacy, extensions, more compatibility, etc. In the podcast Borchers and Shah laid out the following (respectively):

We have pioneering experience in protecting user privacy in Safari. This year, with the Privacy Report, we’re raising awareness of how Safari is protecting you and making it easy for users to find blocked trackers while browsing the web with just one click.

We are also improving extensions. So now we are going to support the new web extension API. So, this whole range of extensions exists, the developers will be able to easily take them into Safari. We even ship Xcode tools to make it easier for developers.

About the privacy report function, which informs us of the web trackers we visit by blocking themShah put it this way:

We have been doing this for a long time for our users. We introduced smart tracking prevention in 2017, so we’ve been blocking this kind of third-party tracking for some time now. We want to educate and inform users that this is happening and provide them with information that makes them more aware of the tracking that is attempted while browsing the web. So with one click, they can see the trackers that are trying to track them on the current website, or they can get even more information and see those trackers from the last 30 days.

watchOS 7, sleep monitoring and hand washing

At the Independent, Kevyn Lynch, vice president of technology, talks about watchOS 7. Specifically about the implementation of sleep monitoring that it took Apple « a long apprenticeship in the science of sleep »:

It’s about getting enough sleep and the main thing is the difficulty of going to bed. There are so many things in the world that distract us and occupy our attention. Supporting people in managing this transition is where the magic lies.

Lynch then comments on Apple’s strategy when presenting the Dream Information, which unlike other third-party apps doesn’t offer too much detail. Furthermore, in another interview on CNET, the executive also comments that during the tests carried out, he realized that the most important information to record is sleep duration:

In our studies, we have had people using EEGs on their heads, so we got information about their brain’s electrical activity, in addition to what we can feel on the wrist with the Apple Watch. And we’ve learned a lot about how the bottom line here is really how long you sleep.

A duration over which Apple does not want to create anxiety by telling us what we need to sleep, but on the contrary to recognize when we reach our goals.

Lynch also points out the confidentiality with which Apple treats all data:

Companies like Fitbit have used anonymous user data for years to study sleep demographics and improve sleep observations, but Apple has no plans to do so. Instead, Apple built its machine learning models from data collected through internal studies.

And it takes a long time. So we’ve been working on it for some time. We treat the data collected on the user’s device with a high level of privacy sensitivity. Apple doesn’t display the data of your dreams.

Finally, in an interview with TechCrunch, the same executive said that the function of The handwashing detection present in watchOS 7 that looks like a response to COVID-19 has been in development for years. A function that relies on the accelerometer to recognize the movements of hand washing, as well as the microphone to recognize, thanks to artificial intelligence, the sound of running water and soap.

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These interviews are further proof that Apple is not making hasty decisions. Most of the features shown have been in development for years, polishing and refining the experience before introducing a really useful product. A product that can make the difference.