There was little chance that the official name of the machine would be revealed ahead of time, but Geoff Keighley and his team preferred not to risk it.
As part of this year’s The Game Awards, Microsoft has finally shown the world the next-generation console, which has been dubbed the not-so-simple Xbox Series X. The announcement was quite big, thanks, among other things, to the fact that we did not expect it at all, and the organizers tried to keep it a secret.
Geoff Keighley, the father of The Game Awards, recently spoke with Variety about the high-profile awards ceremony, so we learned, among other things, how important precautions were taken to prevent a possible leak in the Xbox Series X announcement. The guys took things so seriously that even the head of the Xbox, Phil Spencer, practiced a fake script about the Xbox Game Pass during rehearsals so that no one would know what was really going on.
Anyway, something similar has happened before, as Keanu Reeves ’E3 performance this year was kept a pretty big secret, and Microsoft and CD Project Red took serious precautions to keep as few people as possible aware of the actor’s arrival.
The Keighleys method is also quite proven, because we were really surprised by the presentation of the console.