Last June, after the end of the school year in the United States, Apple launched its routine promotion of Back to School, in order to incentivize device purchases by students, teachers and other members of the school community. However, there was an important change with respect to previous years, and that is that, for the first time, the gift was not Beats, but AirPods.

This movement, which could correspond to the Apple’s rumored intentions to leave the Beats brand behind, surprised many and created diverse opinions. On the one hand, some appreciated that the AirPods were included, others however indicated that it was a lower promotion than in previous years, since the value of the discount has been reduced. In any case, that first step helped us to prepare outside the US, and now our turn has come.

From today, Apple has launched the promotion in our country, along with other regions of the world. Thus, from the online store for education, we can get any of the Mac or iPad that are included in the promotion (excluding iPad Mini, iPad, Mac Mini and refurbished) with a gift AirPods and 20% off AppleCare +. In addition, we will also have the possibility of replacing the AirPods with the AirPods Pro for 100 euros more, well below their original price.

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This promotion will be available until October 29, both in the Apple Online Store and through the physical Apple Store and through telephone sales. In all cases, it will be necessary to identify ourselves as employees of educational centers, higher education students, or parents of higher education students in order to access the promotion.