there are brands that pay tweeters to respond to their virals with a mention (instead of advertising their Instagram)
If we think about promotions and making money on social networks, surely hundreds of thousands of followers come to mind. It is something more and more common, and in recent years we have seen how brands increasingly rely on influencers to advertise their products.
Regardless, you don’t need to have a huge following to get advertisers to spend money on your content. In Bloomberg they have spoken with several Twitter accounts that are managing to do it, and they are profiles with quite humble figures.
Viral content and the power of bonding
This is the case of @BirdExecutive, an account that currently has 8,100 followers and that it is owned by Blake Forbes, a 20-year-old student who resides in Austin, Minnesota.
As we can see, they are quite a few followers, but it is a very modest figure if we compare it with accounts that have tens of thousands, hundreds of thousands or millions of followers. Despite not being in the Olympus of influencers, Forbes assures that it has already managed to carry out several campaigns with brands, which have provided it with from $ 30 to $ 200.
Accounts that do not reach 10,000 followers
If we analyze your Twitter profile, we will see that is full of memes and jokes that most of the times begin with “when” or “I”. Also, how can it be otherwise, one of his recurring gags has to do with 2020 and how complicated this year is being.
We remember that it has just over 8,000 followers, but some of his tweets have reached more than 145,000 retweets or 356,000 likes (like the roller example below).
What my back needs pic.twitter.com/xaX7QTciHy
– Bird ? (@BirdExecutive) August 9, 2020
To achieve this, Forbes relies on friends’ accounts to share this content. Together they add up to tens of thousands of followers and, thanks to this strategy, they make many tweets go viral.
An “extra” to get some money
He acknowledges that “it is not a way to earn a lot of money”, and assures that it is “just an extra”. One thing to keep in mind is that most of the content you share is not your property And, in some cases, he is not the author of the memes either. Going back to the steamroller’s tweet, this image was shared by @meowshee three weeks before him.
Anthony Trucco works full time as a business analyst for Northrop Grumman, but in his spare time is dedicated to creating viral content focused on a well-known character: SpongeBob.
My mom: “What have you been doing the entire morning?”
– Anthony Trucco (@anthonytrucco) May 30, 2020
Trucco currently has 6,500 followers on his Twitter account and over a million on his TikTok account. He is known (mostly) for taking clips of SpongeBob, editing them and adding songs from such famous artists as Drake or Sleepy Hallow.
In his case, he tells Bloomberg that he has carried out a campaign with Ocean Galaxy Light, a product that projects lights on the ceiling of your house and that also has a Bluetooth speaker.
Parsa Khademi is one of the people behind the Ocean Galaxy Light website, and is in charge of search for viral tweets to offer you an opportunity to promote your product. These campaigns can range from $ 20 to $ 60.
Khademi states that with each promotion three or four orders can arrive (the product costs $ 50). It reveals the figures for the month of July, and ensures that thanks to Twitter they have achieved between 7,000 and 8,000 dollars in profit. They also do the same on Facebook and Instagram, and in total they generated $ 35,000 in sales that month.
Here the delicate point is that these agreements are made outside of Twitter, without taking into account the advertising policies of the platform and without going through the approval process required by the social network.
They should be marked as an ad campaignAlthough Twitter is not currently looking for accounts that carry out this type of operation, although they will act if they are reported by other users.
These examples show that in social networks there is room for campaigns far from the big accounts and influencers of the moment. It will be interesting to see if the platforms will be more attentive and decide to investigate these types of agreements, pursue these joint virality campaigns or if they simply ask that they be marked as ads.