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TikTok could soon launch into music to rival Spotify and Apple Music



TikTok could soon launch into music to rival Spotify and Apple Music


While TikTok has already established itself as one of the main social media platforms, becoming the most popular video application on Android and iOS, the giant is now looking to expand its activities to conquer other sectors. In effect, a new trademark application has been filed with the USPTO in May by the Chinese ByteDace, the parent company of TikTok.

The application is for an application called TikTok Music which can be used on a computer or smartphone, and which “will allow users to buy, play, share, download music, songs, albums, lyrics, quotes, create, recommend, share your playlists, lyrics, quotes, take, edit and upload photographs as cover of playlists, comment on music, songs and scrapbooks”.

TIKTOK WANTS TO TACKLE SPOTIFY AND APPLE WITH ITS OWN MUSIC APP

TikTok hasn’t announced anything officially yet, but the arrival of a streaming music service seems to be the most logical evolution for an application that is already one of the world’s largest showcases for songs and artists. In fact, this isn’t the first time a Spotify alternative has been rumored to launch. In 2019, there was also speculation about this, although the company never officially announced anything.

The arrival of TikTok on the music market could be very dangerous for Spotify and Apple Musicgiven that at present, TikTok is the only application not produced by Meta (Facebook, Instagram and WhatsApp) to exceed three billion downloads worldwide.

ByteDance also described the service as having ad services, possibly suggesting thatthere will be an ad-supported option like the free tier Spotify, which saw its customers unsubscribe en masse earlier this year.

TIKTOK MUSIC EXISTS, IT IS A BRAND

Warning: we are not talking here about a music application, but about a brand. Filed in May, the mark is to be used for “a variety of products and services, including a mobile application that would allow users to buy, play, share, download music, songs, albums, lyrics “. A trademark application for the same name was filed in Australia last November, suggesting that the idea is going its own way internally and evolving.

In the filing, we also learn that the application would make it possible to “broadcast live audio and video”, “to edit and download photographs as cover of playlists” or even “to start music, songs and albums”.

THE COMPETITOR OF SPOTIFY, APPLE MUSIC, DEEZER, ETC. IS HERE

TikTok is the only app to have surpassed three billion downloads worldwide besides Facebook. A success so great that Facebook and Instagram will look more and more like the ByteDance app.

One could say that this is only a trademark registration and not a mark of commitment on the part of TikTok in the music streaming application market. For Josh Gerben, a lawyer at the Gerben Law Firm, specializing in trademark law, “a company the size of TikTok or ByteDance only files trademark applications for the elements that it seriously considers”.

It wouldn’t be surprising if TikTok hit the market. From a societal and industrial point of view, the application has changed many things in music. New trends emerge more and more often on the social network and the songs that are the most popular there are not only on the application. Regarding the expertise of ByteDance, a company that publishes TikTok, it is not non-existent on music services. It operates the Resso application in India, Brazil and Indonesia.

TikTok Music could be accessed directly from TikTok using a button. Imagine watching a video on the social network with music. Clicking on the track would launch the track in TikTok Music. This is what is currently being done with Resso.

US antitrust could ban default apps

For nearly two years, Apple has been under fire for its monopoly in a whole host of areas. While the apple brand has been in legal conflict with Epic Games because of the Fortnite video game, other players have since joined the fight, and today it is the institutions themselves who criticize the mode of operation of the Apple.

If in South Korea, the country has already managed to win a major victory, leaving no other choice for Apple than to open the App Store to third-party payment solutions, depriving the Cupertino company of a commission by 30%. But it’s not just the Asian peninsula that puts Apple up against the wall.

Default apps in viewfinder

Also on Uncle Sam’s soil, institutions are beginning to question Apple’s choices and policies. Two antitrust bills are thus being studied and could be voted on in the coming weeks by the Senate. A disaster scenario for Apple which could lose its dominant position.

But the apple brand is aware of the stakes and it does not intend to drop from its pedestal without a fight. The Cupertino company is indeed working on one point in particular: the default applications. These are preinstalled on the iPhone and Apple is accused of giving itself an advantage by only offering internal solutions.

To counter this, US lawmakers are asking Apple to “give users the choice.” The Apple brand could then not install a default application, and during the very first configuration of the phone it would offer a list of services to meet certain needs.

For nearly two years, Apple has been under fire for its monopoly in a whole host of areas. While the apple brand has been in legal conflict with Epic Games because of the Fortnite video game, other players have since joined the fight, and today it is the institutions themselves who criticize the mode of operation of the Apple.

If in South Korea, the country has already managed to win a major victory, leaving no other choice for Apple than to open the App Store to third-party payment solutions, depriving the Cupertino company of a commission by 30%. But it’s not just the Asian peninsula that puts Apple up against the wall.

Default apps in viewfinder

Also on Uncle Sam’s soil, institutions are beginning to question Apple’s choices and policies. Two antitrust bills are thus being studied and could be voted on in the coming weeks by the Senate. A disaster scenario for Apple which could lose its dominant position.

But the apple brand is aware of the stakes and it does not intend to drop from its pedestal without a fight. The Cupertino company is indeed working on one point in particular: the default applications. These are preinstalled on the iPhone and Apple is accused of giving itself an advantage by only offering internal solutions.

To counter this, US lawmakers are asking Apple to “give users the choice.” The Apple brand could then not install a default application, and during the very first configuration of the phone it would offer a list of services to meet certain needs.

“Lists” of applications to choose from

Apple could cycle through the different “types” of apps, asking the user which service they want to use. For example for the internet browser, the user will have the choice between Safari, Chrome, Firefox, Opera or Edge. It will obviously be the same for music, with Apple Music, Spotify, Deezer, Soundcloud…

If this solution could be suitable for the new American laws, Apple seems to reserve the right to propose such or such solutions. Sizeable applications like Spotify could thus fall by the wayside to favor Apple Music. The Scandinavian competitor, market leader in music streaming is not Apple’s best friend, and Apple wants to do everything not to help it gain subscribers.

This principle could also extend to other areas such as video streaming, a service where Apple also offers a “home solution” that it will wish to highlight.

TikTok Music could mean competition for Apple Music and Spotify

TikTok Music could be the latest competitor to Apple Music and Spotify, as TikTok’s parent company, ByteDance, has just filed a trademark application for its possible music streaming service in the United States.