TikTok Music: the application could dethrone Apple Music and Spotify?
It must be said that TikTok leaves nothing to chance. Indeed, its use is super easy and intuitive. Moreover, the social network offers multiple functions. Thus, Internet users can let their creativity speak. Yes, just that!
Moreover, lately, the social network is trying to renew itself. Indeed, the latter intends to pull out all the stops to keep its place on the market. Thus, mini-games have landed on the platform. And yes, nine different games will soon be appearing. Very cool !
Faced with the crazy success of TikTok, some social networks decide to take inspiration from it.
TIKTOK MUSIC SHADOWS SPOTIFY AND APPLE MUSIC?
Needless to say, TikTok offers many functions to its users. Between the publication of videos or their download in MP4, impossible to get bored on the music app.
And yet, TikTok has decided to go even further. The group would be set up an on-demand music service.
The idea of this project would be to “buy, play, share, download music, songs, albums, lyrics”. Indeed, this list of functions is visible in the group’s database.
In reality, TikTok Music should be a music streaming service like Spotify or Apple Music. But as the group never does things by halves, the latter decided to pull out of the game. Thus, this new app will also offer the classic functions of a social network. For example, it will be possible to broadcast live audio and video. Pretty cool, no?
TikTok Music: the ultimate rival of Spotify and Apple Music is revealed
TikTok Music, a hypothetical new music streaming service, unveils a trademark filing in the United States. By surfing on the growing popularity of TikTok, ByteDance seems to want to nibble the market shares of Spotify and Apple Music, the two leaders in the sector.
According to the filing, visible in the organization’s database, the TikTok Music app should allow “to buy, play, share, download music, songs, albums, lyrics”. Note that the mark was also registered in Australia last November.
Between streaming service and social network
According to this description, TikTok Music advertises itself as a competitor music streaming service to Spotify, Apple Music and others. But, according to the filing, ByteDance won’t be content to just mirror the competition’s offering. To get out of the game, the Chinese group would offer options close to those of a social network.
Indeed, TikTok Music would allow its users to “stream live audio and video”. On that side, the application, which would be both accessible on smartphone and computer, would approach the social network TikTok. It would also be possible “to edit and upload photos as a cover of playlists” and “comment on music, songs and albums”.
On this point, the service promises to be more interactive than the players already established on the market. We also imagine that TikTok Music would be elsewhere tightly integrated to the main application. This way, ByteDance could relay TikTok’s 1.2 billion users to its new service.
An evolution of Resso?
Josh Gerben, trademark lawyer, believes that “ByteDance only files trademark applications for products that it is seriously considering.” These deposits probably augur the arrival of a new music streaming service in the arena.
This isn’t ByteDance’s first foray into the music business. In 2020, the Chinese firm has already launched Resourcea classical music streaming app, in Brazil, India and Indonesia.
In the filing, ByteDance mentions the presence of advertisements. De facto, it is possible that TikTok Music offers a free offer, with advertisements, like Spotify. To get rid of the ads, you would obviously have to subscribe to a paid subscription.
This is also the economic model chosen by Resso. For the time being, it is not known whether TikTok Music is designed as an alternative to Resso or as an evolution of it. Be that as it may, the arrival of TikTok risks reshuffling the cards in the music streaming market.
TikTok could soon offer a music streaming service
A “TikTok Music” streaming application could be launched. This would sign the arrival of a new rival for Spotify and Apple. SamaGame recalls that ByteDance had already registered a “TikTok Music” trademark in Australia last November.
A new music streaming app
In May, ByteDance, the parent company of TikTok, filed a document with the US Patent and Trademark Office. The object? The creation and registration of the “TikTok Music” trademark. The service would allow users to buy, play, share and download music. But it’s not that. It would also be possible to edit, share and recommend playlists, comment on music, broadcast live audio and video files or even edit and upload photographs as covers for playlists.
Logically, it is quite possible that TikTok Music will integrate with the main TikTok app. This will allow ByteDance to convert its 1.2 billion user base on TikTok into new users for its streaming app.
A new major competitor
Note that ByteDance already operates Resso, a music streaming application in India, Brazil and Indonesia. Resso’s monthly active users had increased by 304% between January 2021 and January 2022. And that was in India alone. By way of comparison, during the same period, Spotify recorded a growth of 38%.
This new music streaming application, if it saw the light of day one day, would therefore represent a new major competitor for the current giants of the sector. For example, on Apple Music and Spotify, it is not possible to comment on music. A feature that ByteDance plans to integrate into its new service.
TikTok Music: the streaming app that could challenge Spotify, Deezer and Apple Music
TikTok is much more than a simple video sharing application, it has become a real business for the music world. It wouldn’t be surprising if the Chinese company launched its own music streaming app soon. The patent filings discovered by Insider suggest that TikTok is currently working on this project.
TikTok’s parent company, ByteDance, filed a trademark application for the name “TikTok Music” in May. The service would allow users to buy, play, share, download music, create and recommend playlists, as well as comment on music or live stream audio and video files. ByteDance already trademarked “TikTok Music” in Australia last November.
An experienced company
Music streaming is an area that ByteDance already knows. In 2020, they launched a music streaming app named Resso, in India, Brazil, and Indonesia. Resso has some of the features described in the “TikTok Music” trademark filing, such as the ability to create playlists, share songs on social media, and interact with the app’s community.
ByteDance is already using TikTok to bring app users to Resso. According to a report by The Information, the TikTok app in Brazil has a button that allows users to be redirected to Resso to listen to the full version of a song they are interested in. With this system, users stay within the ByteDance ecosystem rather than heading to Spotify or Apple Music.
It’s not yet known if ByteDance plans to develop a music streaming app based on Resso’s foundation, or if the company is planning something completely different. One thing is certain, the launch of an application of this kind could once again upset the music streaming industry.
TikTok could soon launch music streaming with TikTok Music
Unsurprisingly, TikTok is taking a big interest in the music streaming market. It could soon become a formidable competitor for Spotify, Apple Music and Amazon Music with “TikTok Music”. Music is predominant on TikTok, it is also the social network that sometimes propels music to the top of streaming applications when they are used for “trends”. The platform therefore has a very close link with music, and this link could be further strengthened in a few months. Indeed, ByteDance – its parent company – would consider launching its own music streaming platform called TikTok Music. ByteDance applied to the US Patent and Trademark Office to register the “TikTok Music” trademark last May. According to The Information, this platform would allow users to buy, listen to, share and download music. Users could also create playlists, share them and recommend them, as is possible on other platforms. TikTok Music, Spotify’s future big competitor?