Twitter says goodbye to conversations nested in threads they were testing
For more than a year, Twitter has been testing a new view for the platform’s conversations that greatly resembled the usual view on Reddit, where the responses to each message are part of a new tree. Now, this format says goodbye, “for now”.
The company began testing this concept in its experimental Twitter app on iOS, known as Twttr, and later took it to the web. The idea was to make the conversations on the platform easier to follow, given the increase in threads and responses. The feature didn’t make it to last year’s redesign.
Your feedback shapes Twitter.
We asked and you let us know this reply layout wasn’t it, as it was harder to read and join conversations. So we’ve turned off this format to work on other ways to improve conversations on Twitter. https://t.co/pA4Yd0QfyW
– Twitter Support (@TwitterSupport) December 3, 2020
Users found that following nested responses made it more difficult to follow threads
Twitter claims that they asked users, and they reported that the new format was harder to read and made it harder to follow conversations. In other words, the opposite of what was intended when launching the test.
Interface design at that level is not straightforward, and it is true that there are better implementations in the visual section than the one that Twitter proposed, but much of the fault that something like this does not work for millions of people is the fact that it is not the most common in social networks.
Usually, the public is used to seeing responses from others in a more classical way, as for example happens in YouTube, where the answers are shown in a submenu and by default they appear hidden. Twitter tried to give more visibility to the entire conversation, but in the search for them, users got lost.