Adobe revolutionizes its sector by launching Creative SDK, Line, Sketch, Photoshop Mix and much more.
Adobe has just taken a bold and risky step that promises to profoundly change the face of the image editing market for years to come. Right now Photoshop is the most popular application in this sector (especially on PC) and its competitors have had a very difficult time gaining ground.
This may change dramatically with the release of the Creative SDK, a software design platform for iOS that allows any developer (including your competition) to publish programs compatible with all Adobe files and services. For example, they’ll have access to Adobe cloud storage, support for editable PSD files, publishing on Behance, and much more. The immediate impact is that many companies in the industry will jump to work in the environment created by Adobe, having immediate access to the 2.3 million customers who already work in the Adobe cloud. What does Adobe gain by opening one of its crown jewels to third parties in this way? Well three things:
Clients, clients and more clients. Because everyone who wants to use any of the programs designed on their platform will need to be subscribed to the Creative Cloud online service. In other words, even though they are using the third-party applications, every month they will be religiously paying their Adobe subscription to fully access all the services. A measure, by the way, similar to what Apple is doing lately, with the surprising opening of iOS and its native apps to third parties.
All this does not mean that Adobe wants its customers to go to the competition. And for this reason, to the recent launches of Lightroom for iPad and iPhone, it now adds three new and very interesting apps with which it intends to lead the sector, also on the iPad:
AdobeLine | iPad | Free
A very simple to use app that allows you to perform technical drawing with enough precision. Lines, circles, curves… The variety of options, tools and shapes that can be used will satisfy the most demanding. A must for architects and engineers who make plans and technical sketches on a daily basis.
Adobe Sketch | iPad | Free
With this app, Adobe wants to be the reference in freehand drawing. Here is a strong competitor in Paper by FiftyThree. First impressions indicate that Sketch does something very similar. An excellent app to display all your creativity and capture it in a beautiful drawing thanks to a wide palette of colors, gestures and tools.
Photoshop Mix | iPad | Free
The latest app presented yesterday consists of a simple but powerful editor for iPad that allows you to modify and merge images in a few steps, with many of the tools that until now were only available in the desktop app. And, like the previous ones, you can synchronize all the changes between all your devices thanks to Creative Cloud.
All of these apps require you to sign up for Creative Cloud, Adobe’s cloud storage service, which you can use for free up to a maximum of 2GB space. Perfect and enough for occasional users. If you are going to use them regularly, you will need a paid subscription to expand an additional 20GB (22GB in total). For this you must pay $1.99 per month, which you can contract through an inApp purchase that is automatically renewed month after month as long as you do not unsubscribe.
As if all this were not enough, Adobe has also renewed all its star programs for PC: Photoshop, Illustrator, Muse, InDesign, After Effects, etc. And it has also introduced Ink and Slide, a pencil and ruler for drawing on iPad which are quite impressive.
There are many important moves by Adobe that will shake the foundations of the market and push the competition to evolve and improve. Time will tell if they have succeeded, but I dare to think that they have hit the nail on the head.