Apple favors its apps in App Store searches according to WSJ.
The fact that Apple is a judge and a party to the App Sote already reads has brought some problems, let’s remember the war that Spotify started and that can still bring important consequences. In the App Store we have millions of apps available, however the search result makes only those that appear at the top of the list the most downloaded.
Now in a study carried out by The Wall Street Journal it is analyzed that Apple apps often rank high when we search the App Store.
An algorithm capable of changing everything
As happens when we search for something in Google, the first positions get almost all the attention, nobody looks for an app and downloads the one that appears in nineteenth place. For this reason WSJ has decided to do a study and accuses Apple of favoring its applications so that they appear in the first positions.
According to their analysis, in basic searches such as “maps” the Apple application ranked first more than 60 percent of the time. Applications that generate income, such as the Music or Books app, appeared first in 95 percent of searches related.
One of the examples that the WSJ puts on how it affects this position is the one of the audiobooks. The first position of this type of searches was occupied by AudioBooks.com for two years until the Apple Books app took it from the first position, this caused a 25 percent decrease in downloads Daily from the AudioBooks.com app.
The Wall Street Journal suggests that Apple’s domain of the App Store gives it an advantageEspecially since many default apps don’t conform to the same standards that third-party apps must meet.
Apple responds by denying these allegations
As is normal, Apple has responded to these accusations by ensuring that all App Store appeals are governed by the same rules and that there are a total of 42 factors used to determine where applications are located in search. The factors that have the most influence are downloads, user ratings, relevance and user behavior. User behavior is the number of times users select an app after a search and then download it, Apple reports.
“Apple customers have a very strong connection to our products and many of them use search to find and open their applications. This kind of usage is why Apple ranks highly in searches, and it’s also the same reason why Uber, Microsoft, and many others often rank high as well.
Apple is having to defend itself lately and has some pending legal battles over App Store policies in the Supreme Court of the United States to which must be added the accusations of Spotify to the European Commission. We will see how these disputes are resolved, although reports like this do not help.