Hours is how long it took for Apple to respond to Epic Games for its risky decision to bypass App Store rules with Fortnite. After deciding to implement their own direct payment method to avoid Apple’s 30% commission have been banned from the entire iOS store. On the other hand, from Epic Games, they assure that they have already brought the case before the authorities.
It is being the great controversy of Apple in recent months, the commission (abusive for some) of the 30% charged on all purchases made in iOS apps, with some exceptions at 15%. This figure was not viewed favorably by companies such as Spotify, Netflix, Basecamp with HEY or Epic Game among them, so they either tried to avoid it, or directly filed formal complaints. In the case of Epic Games with Fortnite, both.
The Schedule perfect
Fortnite has currently implemented its own payment method both in the Apple App Store and in the Google Play Store. This is only the first to respond to this, it remains to be seen what Google decides to do about this on Android. According to The Verge, Apple has indicated that it will seek to resolve these rule violations with Epic Games, although there is no intention to enter into a special deal for Epic Games. In Apple’s words to The Verge:
“Epic activated a feature of their app that was not reviewed or approved by Apple, and they did so with the express intention of violating the App Store guidelines for in-app payments that ‘apply to all developers who sell digital goods or services. ”
Interesting in this regard is the “with the express intention of violating the guidelines of the App Store”. Normally, the main reason for avoiding 30% is for the company to gain additional benefits by not having to give Apple a portion of the revenue. In that case Epic Games refers directly to the user, prices for in-app purchases have come down from what existed when the Apple Commission was in place, suggesting to consumers that money is being saved with the new payment method and that it is not. Epic Games which takes advantage of it.
As a result, Epic Games has already announced that have filed a formal complaint with the courts From California. In the draft of the document sent, they accuse Apple of monopolizing the distribution of content in the iOS market and of anti-competitive behavior.
They did not stay there. The campaign to expose Apple’s anti-competitive practices (according to them) also includes a video in which they parody the legendary Apple ad ‘1984’. The video recreates the original ad scene-by-scene, but with Fortnite characters and altering the narration to designate Apple as the absolute controller and not IBM as happened in the original ad. It was originally posted at an event within Fortnite, though it’s also available on YouTube:
Currently, the European Commission and the United States are investigating Apple for an alleged monopoly in its App Store. It’s not so much the fact that developers have to pay a commission to be in the store and benefit from the platform (user base, distribution, etc.) as having no other alternative to reach iOS users. This move from Epic Games comes at the right time to fuel the fire.
From Engadget, we reached out to Apple to find out their position in this regard. We will update the article if we get a response.
Source : Engadget