Ballantine’s hires Borderlands’ Mad Moxxi as Chief Galactic Expansion Officer (CGEO)..

Ballantine’s, one of the world’s largest Scotch producers, today appointed Mad Moxxi, the well-known bar owner on Pandora, as Chief Galactic Expansion Officer (CGEO). With this partnership, Ballantine’s plans to further solidify the company’s intergalactic presence and expand it to the far corners of the universe.

In her role as CGEO, Moxxi has a series of exclusive assignments for Vault Hunter veterans and new raiders from across the galaxy. Limited loot awaits those who rise to the challenge. Also, Moxxi will set new rules for her bar. With a special video message, Moxxi addresses the residents of Pandora live and promotes responsible drinking:

To celebrate the new collaboration, Moxxi has created her own Borderlands X Ballantine’s Scotch Edition: the Ballantine’s X Moxxi’s Bar Edition. This limited edition will be available first on Pandora and then in select online stores on Earth. Just like Moxxi’s Bar, it’s first come, first served. Moxxi will also be sharing her loot with close friends and fans via her social channels, LinkedIn and Twitter. Those lucky enough to snag a bottle will gain access to exclusive Borderlands 3 content.

Ballantine’s hires Borderlands’ Mad Moxxi as Chief Galactic Expansion Officer (CGEO).

In the coming months, Pandora’s favorite bartender will also be recruiting her own squad of the galaxy’s best Vault Hunters to offer them exclusive assignments. Moxxi is also rumored to be performing in bars beyond their usual territory…

“A good partnership keeps business and pleasure in balance,” says Moxxi. “And ours is off to a good start. George Ballantine came to my house and made me a proposition that made me blush. He offered me my own special series of bottles. I call it ‘Moxxi’s Bar Edition’. Get one of these, it will do you good. Like the best things in life, the Scotch goes down like oil.”

Ballantine’s hires Borderlands’ Mad Moxxi as Chief Galactic Expansion Officer (CGEO).

One of Sanctuary’s most inspirational figures, the famous Underdome hostess was originally a member of the Hodunk clan before fleeing to raise their four children. Since then she has owned Pandora’s finest establishment.

Moxxi reports directly to Ballantine’s Marketing Director, Mathieu Deslandes. He says: “We have been following Moxxi’s adventures on Pandora for some time and are delighted to have such a famous entrepreneur on board. Her handling of the Handsome Jackpot heist is second to none, and her impressive moderation of the Underdome Riot will not be forgotten in a hurry. I have no doubt that Moxxi will help propel Ballantine’s to galactic heights and encourage the Vault Hunters to stay true to themselves.”

Ballantine’s hires Borderlands’ Mad Moxxi as Chief Galactic Expansion Officer (CGEO).

Moxxi’s appointment is the first step in a long-term partnership between Ballantine’s and the Borderlands franchise, with more to be announced throughout 2022.

Ballantine’s believes that every human being is unique, original, one of a kind and worth celebrating. The Ballantine’s brand encourages people to break free from societal expectations and live life the way they want.

Ballantine’s hires Borderlands’ Mad Moxxi as Chief Galactic Expansion Officer (CGEO).

People come together in virtual games to spend time together and to experience adventures that they could not do in reality or only with life-threatening risks. The inclusive world of Borderlands allows all players to step into the shoes of characters they can identify with.