Board prices for new Intel CPUs can be astronomical.
Motherboards with the new Intel chipset can cost a horrendous amount.
IN BRIEF:
Chipsets for 10th generation Intel processors can outperform their predecessors not only in technology but also in price. As the editors of the TomsHardware portal noted, the Ukrainian ITbox store added a lot to its offer motherboards on the Z490 chipset.
Below is a table comparing the prices of the Z490 models to the Z390 counterpart: both values from the Itbox store, converted from hryvnia to dollars.

Motherboard model |
Model price ![]() |
The price of the Z390 |
Price difference ![]() |
Gigabyte Z490M |
$ 171 ![]() |
$ 134 |
27.6% |
Gigabyte Z490 Aorus Elite ![]() |
$ 267 |
$ 208 |
28.4% ![]() |
Gigabyte Z490 Aorus Ultra |
$ 409 |
$ 306 |
33.6% ![]() |
Gigabyte Z490M Gaming X |
$ 207 |
$ 153 ![]() |
35.3% |
Gigabyte Z490 Gaming X |
$ 217 |
$ 160 |
35.6% |
Gigabyte Z490 UD |
$ 187 |
$ 131 ![]() |
42.7% |
Gigabyte Z490 Aorus Master |
$ 537 |
$ 369 ![]() |
45.5% |
Gigabyte Z490 Aorus Pro AX |
$ 358 |
$ 234 |
53% |
Gigabyte Z490I Aorus Ultra |
$ 318 |
$ 197 |
61.4% |
Gigabyte Z490 UD AC |
$ 202 |
X |
X |
Gigabyte Z490 Vision G |
$ 277 |
X |
X |
Gigabyte Z490 Aorus Elite AC |
$ 288 |
X |
X |
Gigabyte Z490 Vision D |
$ 393 |
X |
X |
Gigabyte Z490 Aorus Xtreme |
$ 757 |
X |
X |
Gigabyte Z490 Aorus Xtreme WaterForce |
$ 1,072 |
X |
X |
The most expensive product from the list is Gigabyte Z490 Aorus Xtreme WaterForce. This CD costs about $ 1072, which is the equivalent a result similar to PLN 4,480.
As we can see, the ITbox offer includes 15 Gigabyte models – the Z390 series from the same manufacturer consisted of 17 items. Slight difference, and if the leaks are to be believed, quite possible. The same is the case with MSI. Only the Mortar model is missing. The prices presented by ITbox are as follows:
Motherboard model |
Model price |
The price of the Z390 |
Price difference |
MSI MEG Z490 Godlike |
$ 858 |
X |
X |
MSI MEG Z490 Ace |
$ 504 |
$ 317 |
59% |
MSI MEG Z490I Unify |
$ 430 |
X |
X |
MSI MEG Z490 Unify |
$ 338 |
X |
X |
MSI MPG Z490 Gaming Carbon WiFi |
$ 303 |
$ 260 |
16.5% |
MSI MPG Z490M Gaming Edge WiFi |
$ 277 |
$ 198 |
39.9% |
MSI MPG Z490 Gaming Edge WiFi |
$ 247 |
$ 191 |
29.3% |
MSI MAG Z490 Tomahawk |
$ 232 |
$ 171 |
35.7% |
MSI MPG Z490 Gaming Plus |
$ 202 |
$ 145 |
39.3% |
MSI Z490-A Pro |
$ 192 |
$ 140 |
37.1% |
Please note that this is only a leak. Motherboards from each manufacturer may have a completely different price. We can only wait and hope it won’t be that expensive.