Activision announced that Call of Duty: Warzone he now has over 75 million players – and has made it clear he intends to reveal this year’s title in his battle royale.
Overnight, coinciding with its financial results, Activision confirmed that Treyarch is Raven Software are co-developing the upcoming premium Call of Duty game, which Eurogamer says will be called Cold War Black Ops.
As Black Ops rumors grow louder, executives at Activision last night gave the clearest indication that a big reveal was imminent.
Using Warzone as a platform to reveal Black Ops Cold War marks an important starting point for Activision. First of all, the Modern Warfare and Black Ops brands will link up – which they don’t traditionally do – with Free Battle Royale.
It’s official. Looking forward to showing you what we have prepared with @RavenSoftware!
– Treyarch Studios (@Treyarch) 4 août 2020
Activision has also never announced a Call of Duty game this way or this time of year. Traditionally, the company announced the call for homework in May, with a reveal in the months following release.
Warzone’s success triggered a shift in Activision’s marketing strategy, according to what was said by Rob Kostich, head of Activision Publishing, to Cowen and Company analyst Doug Creutz
« The success of Warzone and Call of Duty Mobile as well as, of course, what we continue to see on our premium games has created a lot of new opportunities for the franchise.Kostich replied.
« As you have seen from our results, right now we have a larger, more involved and more global audience than ever before in our history.« .
« If you watch Warzone in particular, it’s not only a great gaming experience, but it’s also a great platform to share new franchise news and information directly with our community like we’ve never done before. before. So this is also an important and positive change for us when we think about business.« .
« We can’t wait to share it with the community and believe it will be very different and more engaging than anything we’ve ever done before. Now, as you’ve heard before, Treyarch and Raven are working on the next premium game, and they’re obviously very excited about what they’re making and we think fans are going to love it. The game is running amazingly right now. And internally, people are having a great time playing. All I can say in terms of timing is I hope you hear about it soon enough.. «
The obvious question at this point is, how will Black Ops Cold War and Warzone work together?
« Modern Warfare and Warzone are obviously closely related. We also plan to do the same with our upcoming titles, our premium titles, to make sure we can reward all of our players and provide great experiences, whether they choose to play only Warzone or even the premium game. So there will certainly be a connection. «
What would you say?
Source : Reddit