Comcast and Time Warner Cable reveal that Apple is working on a new Apple TV.
That Apple is going to launch a new Apple TV And that this one will offer more options than the current one is something we all know. In the latest betas of iOS 7 codes have been seen that correspond to a new model. In addition, the launch of Amazon’s set top box and that Android TV that is on the air fuel the idea.
But if something was missing, now some notes arrive in which Comcast and Time Warner Cable justify their merger and they allude to the product that the Cupertino company is developing.
Today, Google competes as a network, video, and technology provider, and 8 out 9 of the next Google Fiber markets the company announced are in Comcast or TWC areas. Apple tablets are viewing platforms for cable services even while Apple offers an online video service, Apple TV, and explores development of an Apple set-top box. Microsoft just announced that it will feature ads on the Xbox One, creating a new video advertising platform. And just last week, Amazon announced its own set-top box while it continues to leverage its unequaled sales platform and family of competitive tablets to promote its burgeoning Prime Instant Video business.
The agreements with producers and the rumors of the arrival of applications
Apple has been moving in recent months, getting agreements with different chains and cable services such as Red Bull Tv and Bloomberg among others. All this with the idea of offering the widest possible leisure offer. Both for the current model and, above all, in the future. And, although there are those who want to justify a product with technical characteristics, the truth is that in this kind of device the important thing is the content and not the container.
Therefore, Apple knows that if it wants to compete with Amazon, Google, Roku (although its CEO would tell you that it is a waste of money and better one of its devices) or even the Xbox One must have at least the same options. Then, the rest will be added that will give extra value as in the case of games.
Not long ago, Appleinsider, I was picking up the request for employment to work as an Apple TV software engineer. Something that directly leads us to think about applications, about games. News that we should see in detail during the WWDC that already has a date, from June 2 to 6.
Therefore, if you plan to buy a top box set, it is best to wait. They are not really essential, so seeing the movements of the greats and knowing what they will launch will allow us to choose the one that interests us the most. At the moment Amazon has already fired, now Google and Apple are missing. Of course, if you have thought of the Xbox One as a leisure center … then I think you can buy now.
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