Disney + has answered one of the main questions that revolve around its international distribution: what about content that is too adult to be distributed on Disney +? Disney had already argued last year that its Hulu platform would eventually have international distribution, but ultimately, the entertainment giant has chosen a different path: a new platform called Star, as announced by the CEO of the company Bob Chapek. The new platform will include content from ABC, FX, Freeform, Searchlight, and 20th Century Studios (the former Fox).
The countries in which this new service will arrive have not yet been announced: it will deepen the expansion plans of the various Disney platforms during the next meeting with investors. What Chapek clarified that unlike Hulu, Star will not include licensed content, only its own material.. Considering the size of brands such as ABC, FX or Fox, it will undoubtedly be more than enough to present a remarkable catalog.
Star will take advantage of the technology already developed for Disney. Chapek said that “ we want to emulate our successful strategy with Disney Plus using its technical platform, with content that we already have and distribute under an international brand that we already have, which is of course Star. “Indeed, the Star brand is not new to Disney, which is even better known internationally than Hulu, specific to the USA: Star India It was the name of a Hindu conglomerate that Disney became owner in the part of the Fox deal, renamed Disney’s Star India.
Streaming, the new star of Disney’s business
The form that Star will take is not yet fully defined. Chapek anticipates that “Hulu does not have internationally licensed content. This gives us the possibility of launching Star under the aegis of Disney and of achieving synergies with the platform which already has we have ”, which undoubtedly opens the door to Star in certain countries to arrive in addition to Disney +, or that subscription offers common to both services arise.
This represents a further step forward in Disney’s clear commitment to streaming services, in a year as complicated as 2020 and in which it has definitely given up on conquering theaters after announcing that “Mulan” will be released on Disney +. In other words: In announcing its results for the first four months of the year, Disney cited losses of $ 4.7 billion … but in return, he also spoke of 60 million Disney + subscribers worldwide, and over a hundred across all of his streaming platforms. In other words, with Disney +, he achieved the minimum goal he set for his first five years in just nine months of life.
Source : Engadget