Dynatrace: Efficiency, Automation and Integration Key to Partner Success in 2023.
- Partner success in 2023
- Partners will focus on driving more efficient growth for customers
- Automation will be the number one priority in transformation roadmaps
- Infrastructure service providers will partner with ISVs and hyperscalers
- Partners must modernize their operations to deliver transformation to their customers
Michael Allen, VP Worldwide Partners Dynatrace, discusses what partners will need to do to be successful in 2023. Despite the problems that have arisen in recent years and the current economic situation, the digital transformation will not slow down. Those who redouble their efforts to innovate will emerge stronger and more agile, ready to accelerate again when the outlook improves. Therefore, organizations will rely more than ever on their transformation partners.
Partner success in 2023
Now more than ever, to be successful, partners must focus on building and delivering services that enable customers to streamline operations and drive transformation faster and at lower cost, while remaining profitable themselves. Below, Michael Allen’s predictions on how the channel will respond to these requests in the new year.
Partners will focus on driving more efficient growth for customers
Organizations must continue to transform and grow so they can keep up with the competition and meet the needs of their customers. However, they are unlikely to have the extra budget to hire additional resources or invest large sums in new solutions in the next year. Therefore, they will look for partners who can help them optimize the use of internal resources and streamline processes so you get more value from your existing investments.
A large number of organizations continue to spend millions every year just to keep things running across their IT infrastructure, with teams maintaining dashboards, monitoring systems performance and analyzing data to assess any issues that arise. This requires huge amounts of manpower and is a drain on resources that hinders innovation. If partners are able to deliver services and solutions that support these activities more efficiently, their customers can redeploy internal resources to focus on higher-value activities that drive business growth.
Automation will be the number one priority in transformation roadmaps
With this focus on driving efficiency, automation will become mandatory, if it isn’t already, for organizations to keep innovating. Partners who will be able to help their customers reduce the burden of core business activitiessuch as enabling self-healing in complex cloud-native apps and continuous optimization of multicloud infrastructure, will then be in the best position to drive value and succeed.
Partners who will also be able to deliver end-to-end technology solutions that introduce greater automation and drive scalability, efficiency, and reliability throughout the software delivery lifecycle will ultimately win out. Many organizations lack the internal resources to hire skilled developers and operations teams to source and connect all the tools they need to deliver innovation. Therefore, they will increasingly look to service providers who have partnerships with all major ISVs and hyperscalers and the ability to seamlessly integrate them into an end-to-end toolchain. This will pave the way for further automation and efficiency across the delivery pipeline.
Infrastructure service providers will partner with ISVs and hyperscalers
As the drive for efficient growth and continuous innovation accelerates, traditional infrastructure service providers will be more inclined to offer hybrid multicloud solutions. They will therefore increasingly need to partner with ISVs and hyperscalers which allows them to easily expand or augment their existing service portfolio to meet customer needs in the world of hybrid multicloud.
As efficient growth and continuous innovation accelerates, traditional infrastructure service providers will feel increasingly attracted to offer hybrid multicloud solutions. These digital ecosystems are highly interconnected, so services running in the cloud are never an island. Therefore, the partners will focus on developing their ability to integrate services between multicloud and traditional infrastructure environments. This will enable them to provide end-to-end solutions that enable application transactions and user journeys to run smoothly for their customers.
Partners must modernize their operations to deliver transformation to their customers
With limited skilled resources at their disposal and growing pressure on operating margins, service providers will need to execute their own internal transformations to drive success and remain the partner of choice. Customers are looking for partners who can help them accelerate innovation, but are much more sensitive to any price increases given the economic outlook. Therefore, to maintain adequate margins, partners must modernize their internal operations to make better use of their resources. They must enable their delivery teams to do more with less by equipping them with solutions and platforms that streamline operational processes and reduce manual work.
To stay ahead in 2023, service providers will need to practice what they preach and leverage the same solutions they use to enable automation for their customers in their delivery environments. This will give partners more opportunities to expand their service portfolio empowering their teams to find new ways to deliver value to customers by streamlining business workflows or re-engineering applications to run more efficiently in the cloud. These benefits will be passed on to the customer, giving them an edge in the market that other partners cannot provide.
By helping customers optimize and transform their services, partners can become a valuable and irreplaceable extension of the organization. According to Michael Allen, VP Worldwide Partners Dynatracethose who demonstrate their expertise in efficiently driving growth and expanding their portfolio to deliver more value-added services for the hybrid multicloud world will be best positioned to not only survive, but also thrive in 2023 and beyond.