E-commerce needs speed: edge computing is needed.
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The world of e-commerce it has taken on a dimension that is often vital for most businesses. Having a competitive advantage online could make all the difference to the success of products and services in any industry. Two factors are essential for customers to focus on a e-commerce site: speed and security, two aspects that‘edge computing could guarantee. Eddiea provider of edge-enabled software solutions, told us about the key aspects of these technologies for online commerce.
E-commerce and edge computing, Edgio’s point
According to the metrics that Google uses to rank websites (and index them in searches), over 70% of tomorrows are too slow. This affects not only the ease with which customers find your e-commerce, but also the experience they have using it. In fact, slowness affects client retention and customer loyalty. And that lowers i revenues.
The main reason is that people don’t accept wasting time loading a web page. We’ve all tried it, that annoyance they look at the upload to browser: even a few seconds become an eternity. Because instead, when sites are fast, milliseconds are enough to get what you are looking for: complete with high-resolution images of products, reviews and filtered and personalized results.
Furthermore, it becomes essential that sites are not only fast when you visit them on the desktop. Indeed, well the 71% of e-commerce traffic goes from mobile: smartphones and tablets are the preferred way of purchasing for many. Smartphones are also particularly convenient in physical stores: just think that 80% of users have used their smartphone in a physical store to consult reviews on a particular product. Or to compare prices and again to search the location of the store on Google.
More speed and security
Edgio explains that one unified edge-based solutionfrom the browser to the serverless stacks, allows you to optimize speed at multiple levels. Using a platform that extends to the edge and offers prefetching and API acceleration improves performance.
But it also allows for greater security. Aberdeen Strategy & Research estimates that a figure ranging from 75-80% of a website’s operational costs are impacted by malicious bots. E-commerce receives attacks on a daily basis and the price to pay can be enormous. Not only for revenues, but also for corporate reputation.
Because the 39% of data breaches come from web apps or public APIs, attacks involving credentials, payments and APIs are commonplace. And they are all possible critical points of an e-commerce. Enable the machine learning of an edge-based solution instead, it allows you to identify any anomalies before they become a problem for the business, isolating them and solving problems.
The solution is at the edge
The better performance and greater security of edge computing plays a fundamental role for an e-commerce to be competitive.
Ajay Kapur, Edgio’s Chief Technology Officer, explains: “A couple of constants emerge all the time, themes that should be on the mind of business leaders in 2023: providing greater security and sub-second upload speeds. With today’s security risks and pace of life, consumers should always be able to shop with peace of mind and very quickly. Moving the majority of digital processes to the edge allows you to maximize the value of your data, sending it to the cloud and quickly retrieving it or even exploiting it where it is created. Just as the cloud has become the enabler for e-commerce, the ability to process data at the ‘edges’ of the cloud network will allow for several benefits, such as reduction of latency and network congestion and greater security in the shopping experience.”
You can find more information about Edgio on the official website.
