In recent times, things that are seen as ‘normal’ have suddenly become impossible. Like going to the movies. Fortunately, cinemas and film theaters have been (limited) open again since June 1, and film enthusiasts can once again enjoy a film on the big screen. From a shared passion for film and to support the industry, the Dutch film industry joins forces for a common goal; To make the Dutch even more enthusiastic about going to the movies this summer when many people will be on holiday in their own country. The Dutch film industry is therefore launching a unique, joint campaign: ganaardefilm.nl.

Together with director Michiel ten Horn (Aanmodderfakker, Ares), communications agency KesselsKramer and production house Since ’88, the film industry will produce two commercials for this joint campaign to bring more attention to film viewing among the Dutch public. Actors who will appear in these spots: Jan Kooijman, Robert de Hoog, Nasrdin Dchar and Thekla Reuten.

The website ganaardefilm.nl contains a complete overview of films that can now be seen in various cinemas and film theaters throughout the country. The visitor can select a film, see in which cinema the relevant film is being shown in the area and order tickets directly via the site.

The commercials can be seen on TV, online and social media from Monday 3 August.

Set visit
The recordings for the spots will take place in Amsterdam on July 20 and it is possible for the press to be present. The actors are also available for interviews to talk about the campaign, but also about their (possible) films that will soon be shown in the cinema. If you are interested, you can request more information from: [email protected].

Ganaardefilm.nl is a unique initiative of the Dutch film industry consisting of all film distributors affiliated with the FDN industry association, all cinemas and movie theaters affiliated with the NVBF industry association, National cinema voucher, Holland Filmnieuws, NL Filmfonds, NVPI, Film.nl Nicam, CFAB/Sekam, the Netherlands Film Festival, Cineville and Jean Mineur Mediavision.

In order to respond even better to the wishes of film lovers, the Dutch film industry has launched a survey in which cinemagoers are asked about viewing behavior in this period. The first results show that the Dutch public has missed the big screen, no less than 66% indicate that they are disturbed while watching films. You can fill in via: https://tinyurl.com/ganaardefilm