10 free ways to earn TikTok followers
You have already posted a lot of videos to your Tiktok account, hoping to gain subscribers. But the results are not there.
What’s stuck and what could you improve in your communication to take it to the next level and capture the attention of new users?
I will share with you throughout this article concrete advice to gain new subscribers on your account, without spending a single penny, but requiring a little work on your part.
1) Submit a well-filled profile
One of the first things to check from the start is the correct constitution of your TikTok profile, making sure to optimize the biography of it.
The profile picture, username or personal information you provide leaves a strong impression on visitors to your account.
For example, if your account name takes a long time to remember, it won’t help other users keep your presence in mind.
Try to keep the name short, eye-catching and avoiding using different pseudonyms on each of the social networks you’re already on.
Let your profile visitors see what type (s) of videos you are going to post, mentioning that you like to produce fitness videos, humorous videos or simple music videos where you showcase your talents.
Your profile is the first step in establishing some form of communication between your personal or branded account with your future followers.
2) Post original content & be entertaining
If you post the same type of content as everyone else, you’re unlikely to stand out. You will have to find your own differentiation strategy with other content producers, whether it is the way of staging the video, singing or any other visual element.
Thinking about what can make you unique is an essential step in the design of your editorial line, while keeping in mind the purpose of your presence:
- become an influencer on TikTok?
- increase the notoriety of your products & services?
Each social network has its own context in which Internet users connect: on TikTok, users must be entertained through video.
3) Frequently share content on the social network
If you don’t regularly post new videos to your account, how might people find out about you?
Although it is not mandatory to post every day, it will be particularly interesting to think about the creation and maintenance of a content calendar.
Start by posting once a week, then once you’ve mastered the codes of video production, increase the frequency.
4) Take part in challenges
Keeping up with the latest social media trends is important because it allows you to see what types of “hot” content are at a specific time.
The challenges often involve singing and / or dancing to popular music, which is perfectly linked to the uses for which the platform has become known, namely lip-syncing.
A simple way to identify current challenges is to watch the different videos in the “For you” section and analyze the captions for them.
5) Make collaborations with other TikTokers
In the same way as on Youtube where content producers will help each other to make videos broadcast on their respective channels, it is perfectly possible to ask users with more or less the same size of community as you to practice the visibility exchange.
6) Learn from the most popular user methods
Before you start creating your own videos, you should spend some time in the “For You” section of the TikTok app.
This will inform you of the practices that work to generate visibility, because the videos offered in this section generally receive several tens / hundreds of thousands of interactions.
- popular music
- the effects / filters used
- the length of the videos
7) harness the potential of hashtags
Similar to Twitter and Instagram, TikTok allows users to add hashtags to reference their videos in thematic post feeds.
However, unlike Instagram, the number of hashtags you can add is extremely limited because your caption along with the hashtags must be a maximum of 140 characters.
It is therefore essential to choose them well.
8) Promote your TikTok account on your other social networks
Don’t limit yourself to your simple TikTok account when you broadcast your videos: you could easily share some of your content on Facebook, Instagram, Youtube or even Snapchat to make your existing communities want to join you on TikTok.
9) Use applications to make your content original
You don’t need to go through professional video editing software like Finalcut or Adobe Premiere to produce beautiful content to stream on TikTok.
Here are some cool add-on apps for that:
10) Post at the right time
In the same way as on other social networks, the time of publication of your videos is an essential factor impacting the visibility of your content.
There are currently no analytics informing us of the connection times of our subscribers, but studies have appeared on the subject, and reveal that it would be more interesting to post between 11 a.m. and 5 p.m.
Analyzing the habits of your audience will undoubtedly be necessary to identify the best time slots for your account.
7 tips to increase your number of subscribers on TikTok
Want to increase your number of subscribers on TikTok but don’t know how to go about it?
This social network now has more than 800 million users per month and represents an opportunity for companies who want to increase their visibility in the digital world. To become a must-have on TikTok, you will need to have a lot of followers who interact with your content.
These tips will allow you to increase your number of subscribers on this essential social entertainment platform!
1. Address Generation Z
For some, TikTok represents teenagers doing dance challenges. However, brands like Gucci or Aerie are now represented on the platform and have a lot of followers.
Even though 41% of users are Generation Z, i.e. between 16 and 24 years old, they are nonetheless a loyal audience. This is an opportunity for your company to strengthen its notoriety with this generation and retain it for years to come.
2. Optimize your TikTok profile
What image do you want to give on the platform? Think about it before creating your profile.
Here are 3 tips to know to create an attractive profile:
- Choose a profile photo that is both professional and engaging. TikTok users don’t hesitate to subscribe to an account just because they like the profile picture.
- Choose a user name that is short and easy to remember. If you are present on other social networks, it is best to keep the name you are already using to stay consistent and not destabilize your existing audience.
- Complete your profile with all the information needed to market your brand to your followers.
Delegate the creation of your Tiktok profile to a freelance community manager. Your profile will thus be optimized according to your values to best address your target!
3. Offer original and fun content
TikTok is first and foremost an entertainment platform, so you need to deliver entertaining content to your followers. You will have to bet on originality and creativity to find your place on this network and not just copy other influencers.
To do this, define the style of the videos you want to offer and then edit them with the editing options of the application. You can also use more sophisticated video editing applications to add additional value and provide exclusive content.
Always favor short formats (around 15 seconds maximum) so as not to tire your subscribers and optimize your chances of publishing viral videos.
You can entrust the production and filming of videos to freelancers. Cheaper than an agency, it will save you time!
4. Choose your posting times
To increase your reach, consider posting during peak hours. On TikTok, you can reach more users between 11 a.m. and 5 p.m.
It is still recommended to study the behavior and habits of your subscribers on the network to know when they are active. You can then create an editorial calendar in order to organize and plan the publications of your videos.
5. Interact with other influential accounts
This technique to get new subscribers also works on other social networks. Feel free to follow influential accounts by leaving comments and liking posts. It is recommended to interact with profiles that are related to yours.
Here again, be creative and original when leaving comments, this is the best way to stand out and grab the attention of users. You can also subscribe to different interesting profiles to optimize your chances of attracting new TikTok subscribers.