[HOT] : FIFA 23: name change, free-to-play and official license abandonment confirmed?.

EA has just announced that the FIFA license may be changing its name. An upheaval that could well be accompanied by a shift to the free-to-play model, already experienced by PES, which is now called eFootball.

It’s a shock announcement that was made by Electronic Arts on Thursday, October 7th. While FIFA 22 has been out for a few days and already brings together 9.1 million players, the publisher has published a press release in which he explains that he is thinking about change the name of its famous video game license.

[HOT] : FIFA 23: name change, free-to-play and official license abandonment confirmed?

As we look to the future, we are also exploring the idea of rename our EA SPORTS football games. This means that we are reviewing our naming rights agreement with FIFA, which is separate from all of our other official football partnerships and licenses.

EA ready to change the name of FIFA games

One of the causes of this possible change lies in the contract between EA and FIFA. In effect, the publisher holds the rights to use the name of the football federation for its games until December 31, 2022. And as the deal is nearing its end, it seems logical that the company is ‘questions its profitability.

[HOT] : FIFA 23: name change, free-to-play and official license abandonment confirmed?

But obviously, this is not the only reason that drives Electronic Arts. The second could lie elsewhere, in the business model of the game itself. We remember that FIFA’s eternal competitor, PES, recently changed its name to eFootball. And beyond the name change, the license has also become free-to-play.

Switching to free-to-play for the next FIFA / EA SPORTS Football 23?

And even though eFootball has become Steam’s worst game because of its graphics and bugs, the fact remains that the idea of ​​Konami must have made EA think. Why ? Because by switching to the free-to-play model, the next FIFA, which could be called EA SPORTS Football 23 if we are to believe the publisher’s press release, would also have the opportunity to bring in much more.

[HOT] : FIFA 23: name change, free-to-play and official license abandonment confirmed?

Indeed, FIFA game sales now earn Electronic Arts less than what players spend in Ultimate Team mode (FUT for close friends). And if there is no longer a need to buy the game, it would mean that it could reach more players and potentially become a goose that lays golden eggs thanks to the income from FIFA points.

Free FIFA, more players for FUT

And even if, as one journalist put it, the name change could cost the studio a lot, there is no doubt that a new economic model could quickly turn things around. Still based on eFootball, we can imagine that the next FIFA would also offer paid DLC to access the different game modes, as Pro or Career Clubs.

[HOT] : FIFA 23: name change, free-to-play and official license abandonment confirmed?

And you, do you think that FIA 23 will be free-to-play, as many rumors announced a few months ago? Either way, we’ll keep you posted on EA’s announcements on their upcoming game!