How to optimize your content with Semrush SEO Writing Assistant.

Semrush SEO Writing Assistant is the perfect tool for quick and effortless analysis of articles intended for broad engagement through Google Search ranking and organic traffic.

Search engine optimization (SEO) has long relied on text-based articles to rank content, products, services, and ultimately the brands that promote them. Since you are not advertising proactively, you are relying on the rank of your content in the Google SERP.

How to optimize your content with Semrush SEO Writing Assistant

Google’s search engine algorithm evaluates your website’s pages, blogs, and articles for various reasons, including originality, facts, readability, tone, and engaging copy.

Although Google does not exclusively clarify ranking metrics, these are the common and logical considerations for ranking content.

How to optimize your content with Semrush SEO Writing Assistant

In a start-up or digital marketing agency, when dealing with hundreds of articles per month, how would you rate the quality of your articles based on the above Google SERP ranking metrics? Well, you can use an automated tool that does it all with one click. Here comes the Semrush SEO Writing Assistant tool.

Please join me as I review various features of this excellent SEO tool from the Semrush SEO Toolkit.

How to optimize your content with Semrush SEO Writing Assistant

Why do you need to analyze and optimize content?

Text-based content intended to be published on the website must be analyzed and optimized for various metrics. This is required for internal quality assurance, performance tracking, and reporting.

From an SEO point of view, optimized content is considered to rank at the top of Google SERP so that your target audience can find your content among billions of other websites publishing articles in the same niche.

How to optimize your content with Semrush SEO Writing Assistant

Content analysis allows you to create various data about the content such as plagiarism score, readability score, text tone, text engagement, uniqueness, etc. If you run a digital marketing agency, you can use these metrics to inform the client about the progress of your work.

On the other hand, content optimization helps you bring your content to a massive reader base. Here, the key factors are clarity of the content, authority of the content, truthfulness of the facts, proper placement of the keywords, etc.

You can use a challenging and boring manual work process to analyze and optimize your content for SEO or a smart tool like Semrush SEO Writing Wizard.

How to optimize your content with Semrush SEO Writing Assistant

What is Semrush SEO Writing Assistant?

Semrush SWA is an SEO tool for analyzing content so you can optimize it for SEO and usability before publishing it online. Instantly or real-time assess the SEO potential of a blog, feature articles, how-to articles, marketing copy, ad copy, social media comments, etc.

Under the hood, the tool packs some outstanding algorithms to analyze your content according to the latest SEO metrics. By analyzing content readability, search engine optimizations, tone of voice, and originality, Semrush SWA creates an overall score for your blogs or articles.

The overall score works as a benchmark for your content. After posting the article online, you can track its engagement, clicks, shares, likes, etc. Now, you can do this for a lot of content in your website publishing or digital marketing business to discover a correlation between the overall score and page views for the content.

How to optimize your content with Semrush SEO Writing Assistant

Now you can go back to the SWA tool and continue analyzing the content. Make some adjustments, republish your content, and track page views and performance. In a nutshell, it’s all about the quality of the content and the SEO standardization process in which SWA plays a big role, should you decide to use it.

Semrush SEO Writing Wizard Features

#1. Readability

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The readability feature rates content on a scale of 10. 10 means very easy and 1 means hard to read the content. This subfunction follows the Flesch Readability Score calculation formula.

This subfunction also provides the following information:

How to optimize your content with Semrush SEO Writing Assistant
  • Current word count and adequate word count
  • Content Title Issues
  • too many complex words
  • hard to read sentences
  • long paragraphs

#2. SEO

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The SEO feature provides a holistic content analysis for SEO purposes. It covers SEO related factors such as target keyword usage, recommended keywords, link issues, and Alt attributes.

#3. Tone of voice

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How to optimize your content with Semrush SEO Writing Assistant

The tool’s algorithm analyzes various aspects of your content, such as pacing, word choice, specific word order, pacing, and more, to create the tone of voice score for your blogs, articles, and marketing copy. The scale of this score has three points: Casual, Neutral and Formal.

#4. content originality

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This is simply an AI based plagiarism check using online resources. The originality checker displays the total number of copied words, the percentage of plagiarism, and the source of the copied content.

#5. overall score

The SWA tool uses individual scores for readability, SEO, originality, and tone of voice to create the overall score for your content. It is on a scale of 10, where 1 means the lowest score and 10 the highest score.

#6. reformulator

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Semrush SEO Writing Assistant’s AI Rephraser can perform four tasks from a piece of text you provide. For example, you can rephrase, summarize, simplify, or expand your source content to create unique content. This helps you a lot in building backlinks for your web page articles and landing pages.

#7. recommendations

You can provide the keywords you want to cover in the SWA tool, and it will provide you with new content recommendations. The underlying algorithm of this tool analyzes your competitors’ content, keyword, location, and device to generate suggestions.

Semrush SEO Writing Assistant Plugins

The tool offers integration or plugin support for the following business applications:

How to optimize your content with Semrush SEO Writing Assistant

#1. WordPress plugin

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You can find the WordPress plugin for the Semrush SWA tool in the WordPress plugin library. Once you add the plugin to your WordPress CMS, you can call the tool from the Installed Plugins section. Before analyzing the content, make sure you are logged into your Semrush account. Now, simply click Connect SEO Content Template to analyze new or existing content.

#2. MS Word Plugin

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If you create and optimize content using MS Word, you can add the Semrush SWA tool from the Get Word Add-ins section or from Microsoft Appsource. Once you’ve added any of these tools, you should see the Show SWA icon on the Home tab of the Word application. Click this Show SWA icon to view the SWA tools panel on the right side of the document.

How to optimize your content with Semrush SEO Writing Assistant

#3. Google Docs Add-on

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The plugin is similar to the Word plugin. The only difference is that you have to get it from Google Docs in the Google Workplace Marketplace. Once installed, you will find it in the Extensions tab of Google Docs.

How to use Semrush SEO Writing Assistant

This is how you can get started with the Semrush SWA tool:

  • Log in to your Semrush account.
  • Select Content Marketing in the left side navigation panel.
  • Choose the SEO Writing Assistant tool.
  • Now just click Analyze My Text.
  • You should now see the Semrush content editor interface, along with a panel on the right side for content analytics and various metrics.
  • Paste any content into the Semrush content editor.
  • In the side panel under the Keywords section, enter the target keywords for the text.
  • Now click Get Recommendations.
  • That’s all! You’ll see an elaborate analysis of readability, SEO, tone of voice, and originality, along with a spider graph.

Benefits of Semrush SEO Writing Assistant

There are many benefits of Semrush SWA, and these are outlined here:

  • The tool automates the workflow of checking content quality by analyzing its SEO potential, readability, originality, and more.
  • You can streamline and organize your content production pipeline by setting up a standard overall score that content creators must achieve and evaluate in the SWA tool. Ultimately, your brand or website will always create and publish content that matches your marketing mode and brand image.
  • The SWA tool helps you create SEO friendly content consisting of strategically placed semantic keywords, content optimization suggestions, displaying keyword information, and more.
  • Freelancers and small business owners who create content themselves can use this tool to improve content quality.
  • As a customer, you can quickly check the SEO potential and the quality of the content by analyzing it in the SWA tool.
  • If you find that your content isn’t as readable as it should be, you can use Semrush’s SWA tool to analyze current readability, view flaws, and resolve them to create highly engaging and readable content.

Is Semrush SEO Writing Assistant Really Worth It?

Semrush’s SWA tool is worth your while as it offers functionality you might not find in a single tool. You’ll need to use multiple tools to analyze your content and collect data in one place to create a content rating.

Instead, Semrush SEO Writing Assistant performs readability analysis, plagiarism check, content tone analysis, SEO potential, and much more from a cloud-based application.

Also, the tool does not have any learning curve. Anyone who works or does business in the content marketing and publishing industry can start using the tool without going through extensive training.

Also, you do not need to pay anything extra to use the tool. It comes as part of the entire Semrush subscription.


In a nutshell, Semrush SEO Writing Assistant is a standard SEO tool for analyzing content quality and improving content before publishing.

It offers a user-friendly interface for content analysis. His rationale behind the overall score is also simple and easy for industry people to understand. It should be your first choice for an SEO writing assistant tool if you need an automated and optimized form of content analysis.

You can also read about other Semrush features, including the Semrush Keyword Magic Tool.