The coronavirus pandemic we are experiencing around the world is having a negative impact in most regions. However, a new report from Canalys shows that it has not had the same effects in the smartwatch market, which increased significantly in the first trimester 2020.
As expected, this growth is not the same in all brands Not in all countries: the main beneficiaries have been Huawei and Samsung, while the Apple Watch has seen a drop in units shipped which does not prevent it from continuing to lead the ranking. Google’s WearOS and Fitbit operating systems continue.
Huawei’s momentum was born in the local market
Global Watch Shipments and Global Growth | Source: Canalys
New Canalys report uncovers the connected watch market overall it increased 12% in the first three months of the year. Surprisingly, this growth has not been driven by the Apple Watch which, although it continues to dominate, has lost a considerable market share in the last year: the 4 million units shipped in the first quarter of 2020. represent 13% less than the year. past.
On the other side of the scale we have Samsung, Garmin and Huawei: the first two show solid year-over-year growth and shipped hundreds of thousands more units in Q1 2020 compared to during the same period in 2019. Huawei, for its share, doubled its market share over this period thanks to the 2.1 million smartwatches shipped between January and March.
Fitbit, whose acquisition by Google has yet to bear fruit, shipped around 900,000 units, or less than 1.1 million watches shipped in the first quarter of 2019. Wear OS, as usual, not in this top 5 from the first quarter of 2020.
Estimated deliveries in 2020 | Source: Canalys
When we look at the data by country, we find that this is the first time that North America has accounted for less than a third of global smartwatch shipments. For Vincent Thielke, analyst at Canalys, ” Apple Watch slows growth in Europe and North America it’s because Apple customers have turned their attention to AirPods as must-have accessories. ”
When analyzing Huawei data, it should be noted that the Chinese manufacturer included its smartwatch with the purchase of the P40
Samsung and Garmin increased their sales in the first quarter in these markets, while Apple got a boost thanks to its latest partnerships with operators in Southeast Asia and Latin America. Regarding Huawei, it should be noted that the Chinese manufacturer has included its connected watch with the purchases of its P40.
In addition, as Canalys pointed out, we must not lose sight of growing competition from brands like Xiaomi, Oppo and Vivo in emerging markets. Regardless, smartwatch users around the world are expected to total 150 million by the end of 2020.
Smartwatch Market by Country | Source: Canalys
Finally, it is worth noting the 66% growth in smart watch shipments to China in the first quarter of 2020, a figure close to the data for North America. According to analyst Cynthia Chen, this is due to Huge orders for LTE watches ahead of Chinese New Year as part of the transition to national eSIM coverage, which has seen the shipment of 2.5 million cellular smartwatches, “and sees China as” the main driver of smartwatch growth in 2020 due to its strongly restored economy and new impetus from local manufacturers including Huawei, Xiaomi and newcomer Oppo. ”
More information | Canalys