After the virtual MWC of 2020 and the cancellation of events like Google I / O due to the coronavirus pandemic, we didn’t know what was going to happen IFA 2020 until they finally announce that it will be held in person, although in parallel also virtually. Traditionally, it has always been at the beginning of September and this year is no exception, so it’s time to revisit what we’ll see at this event.

The technology fair It will be held from September 3 to 5 in Berlin, seeing on the web that there is the possibility of attending also virtually. Although as usual we will see that there will be presentations tomorrow, September 1 and that many manufacturers have opted for online presentations, the most important news of which we will comment on here, as always.

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The same Thursday September 3 at 11:15 am (local time) LG has its presentation. Last year they took the opportunity to present the LG G8X ThinQ, but this year they are heading to the Berlin show with their homework done on TVs, mobiles and even headphones, so at the moment we don’t know if there is a new device reserved.

It is true that a few days ago an alleged video of the LG Wing was leaked, a mobile with a rotating screen that was already starting to appear in May, but there is no hint that it will be presented when of this event. In the information regarding the presentation, it is indicated that it will be P. Park (CTO and vice president of LG) will speak about “the recent rise in the importance of the home due to the increase in telework and the online education ”, as well as“ new ideas and products ”, so maybe we’ll see new equipment for working from home.

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The IFA is usually the presentation environment for the new flagship in Huawei’s own processors, in addition to taking the opportunity to present a device. This year, we hope to see the new Kirin 9000, a SoC focused on the highest range of mobiles, and maybe they will take the opportunity to show a new audio device like last year with the Huawei Freebuds 3. The appointment you: the day September 3 at 2:15 p.m..



The twin brand with Huawei was the protagonist last year for making public HONOR Vision and Vision Pro, the first two products with HarmonyOS, Huawei’s operating system which they also presented at the IFA 2019 environment.

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This year the event is called “Expand Your Smart Life” and according to its chairman George Zhao there will be news “to improve the health, productivity and entertainment of young people”, so given the varied HONOR showcase , it gives the impression that there will be news in clothes, laptops and tablets judging by the description. We will know the day September 4 at 11:25 AM (local hour).


The TCL showcase is diverse and knowing that they have an event, we hope to see something new whether it’s on TVs, headphones or cellphones. We have an appointment with them the same day September 3 at 1:00 p.m. (local time), and given that last year they featured TV, mobile and audio news, we’re hoping to at least see a new product from these lines, although the only clue they have given is that they will present their new “intelligent processor”.

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True me

Realme is today an increasingly present electronics manufacturer and also has its place in the Berlin event. The date is the day September 4 at 12:25 p.m. And according to Madhav Sheth, CEO of Realme India, there will be a “big announcement” which will apparently be the Realme X3 Pro. A mobile that would be the older brother of the Realme X3 and that would include fast charging at 125W, which agrees with the announcement of the same last June.

True me


The Korean automaker will technically not be at the show as announced months ago, but has organized a side event called “Life Unstoppable”. This will be the day September 2 at 10:00 a.m. (Times of the Spanish Peninsula) and in the words of Benjamin Braun (CMO of Samsung Europe) they will “reinvent the way to present their novelties in smartphones, wearables, televisions, home appliances and more”, so he looks like there will be quite a few presentations and maybe we will see some curious ones like the one in the closet who disinfects, irons and refreshes the clothes we saw in 2019. Of course it will be a private event, like the Samsung explains. Attentive to our coverage because we will be present and bring you all the news.

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Samsung Fold

Although there are other novelties before, since the manufacturer has called us for an event apart this week. The protagonist: the Samsung Galaxy Z Fold 2, their new foldable device that they shyly showed us at Unpacked 2020 and about which we hope to know everything September 1 at 4 p.m. (Spain peninsula).


Last year we saw that the Philips Hue has been renewed and there is a new OLED TV, so at the event the brand will be holding we hope to see some news in its OLED showcase as well. September 1 at 12:00 p.m..


We see that they will also be talking about health, and since last year they have presented an anti-snoring group, it would not be surprising if they had something prepared in this regard. This will be the day September 2 at 12:00 p.m. (local hour).

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Sony’s booth at IFA is usually one of the bigger ones, along with Samsung’s or LG’s, and there’s always something new besides taking the opportunity to show off all of their products. Last year they unveiled the Sony Xperia 5, but the Sony Xperia 5 II in principle is presented later, so after having already presented the Sony and the WH-1000XM4 and not having a call to the event, it is difficult to know if there will be any presentations. for his part this time.



The maker of processors and other components also has its nomination at the German show and we hope to see Cristiano Amon (its CEO and regular at the brand’s presentations) talking about 5G and artificial intelligence. at 10:00 a.m. (local time) on September 3. Over the course of this year, we’ve already seen some of the company’s biggest announcements with the Snapdragon 865 and Snapdragon 765, so it’s not clear that there will be product presentations.

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Other manufacturers

There are manufacturers that we traditionally see at IFA Berlin but don’t see on the official show agenda, like Sony. But since they usually take advantage of the event to present news, we don’t rule out that they surprise us with new products and announcements:

IFA 202: schedule of presentations

We leave you the main events within the IFA and those who have been convened in parallel in the following list. In Xataka, we’ll be covering this important tech event and posting the latest news as it is presented. We are waiting for you!

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