Maximum AI: Adobe MAX kicks off with new RTX-accelerated Adobe Lightroom features, NVIDIA Studio Session and more.

Adobe’s premier creativity conference, Adobe MAX, kicks off today, inspiring creatives around the world on how to bring their ideas to life.

Adobe announced two new powerful AI masking features for Adobe Lightroom and Lightroom Classic, accelerated by NVIDIA RTX GPUs. These new features, the latest Studio laptops and more are supported by the October NVIDIA Studio Driver released today.

NVIDIA Studio is ready to educate Adobe MAX virtual attendees on how to supercharge creative workflows with a dedicated session, on-demand videos, and more.

Maximum AI: Adobe MAX kicks off with new RTX-accelerated Adobe Lightroom features, NVIDIA Studio Session and more

MAX Excitement
The show kicked off with a host of exciting announcements for creators using Adobe Creative Cloud and Substance 3D apps.

New features in Adobe Lightroom and Lightroom Classic put powerful AI in the hands of more creators. Select Subject, which isolates people, and Select Sky, which captures skylines, are AI-powered masking tools that work best on NVIDIA RTX GPUs.

Maximum AI: Adobe MAX kicks off with new RTX-accelerated Adobe Lightroom features, NVIDIA Studio Session and more

Even the most advanced artists take a long time to create and refine masks by hand. With advances in AI, that no longer has to be the case. NVIDIA RTX GPUs accelerate these game-changing features.

Adobe Premiere Elements gets the Auto Reframe feature from Premiere Pro and Rush, powered by Adobe Sensei, to automatically frame the most important part of footage when adjusting aspect ratios for social media. Video reframing with RTX technology is now up to 3x faster than CPU alone.

Maximum AI: Adobe MAX kicks off with new RTX-accelerated Adobe Lightroom features, NVIDIA Studio Session and more

Earlier this year, Adobe released the Substance 3D Collection – including Stager, Sampler, Designer, and Painter. Adobe Substance 3D Stager makes it easy to stage 3D scenes to generate product shots.

Exclusive NVIDIA RTX-accelerated ray tracing delivers sharper graphics in the viewport and accelerates photo-realistic interactive image rendering — up to 11x faster than CPU alone — freeing up valuable time for 3D artists.

Maximum AI: Adobe MAX kicks off with new RTX-accelerated Adobe Lightroom features, NVIDIA Studio Session and more

NVIDIA Studio to the MAX
We kick off Adobe MAX with the Creating Marbles RTX with Substance 3D and NVIDIA Omniverse session, live October 26 from 7:30 PM to 8:00 PM CEST.

Jacob Norris, lead environment artist at NVIDIA, will take a behind-the-scenes look at how NVIDIA artists created the Marbles RTX playable demo in less than two months. Learn how the team uses Substance 3D Painter features and get NVIDIA Omniverse tips for creating interactive minigames and achieving real-time hyper-realism.

Three on-demand NVIDIA Studio tutorial videos will debut on Adobe MAX:

Maximum AI: Adobe MAX kicks off with new RTX-accelerated Adobe Lightroom features, NVIDIA Studio Session and more
  • Work Faster With Real-Time Ray Tracing & AI in Adobe Substance – on how to use RTX accelerated ray tracing to quickly visualize and adjust designs while enabling faster rendering output.
  • Unmask AI! Learn About New Masking Tools in Adobe Lightroom – new RTX-accelerated Select Sky and Select Subject masking tools generate highly refined masks in seconds.
  • Create Amazing Landscapes in Seconds With NVIDIA Canvas – learn more about NVIDIA Canvas’s revolutionary AI painting application, powered by the HP ZBook Studio and NVIDIA RTX GPUs, and how you can develop ideas more easily.

NVIDIA Studio partners with PS ARTS, a non-profit organization that provides arts education in public schools and communities. For every click on the Studio sponsorship page during Adobe MAX, a contribution of $1 (up to $25,000) will be made to PS ARTS on your behalf.

Register today to access the Creating Marbles session and valuable educational tools – as well as be part of the PS ARTS contribution and the popular Adobe MAX game giveaway with exciting prizes from NVIDIA and Adobe.

Creative App Updates and the latest Studio Driver
October’s Studio Driver includes support for new Adobe features plus app updates for photography denoising and live streaming.

Maximum AI: Adobe MAX kicks off with new RTX-accelerated Adobe Lightroom features, NVIDIA Studio Session and more

Last week’s update to DxO PhotoLab 5, photo editing software with DeepPRIME technology with AI, reduces digital noise reduction in photos taken in low-light and other conditions.

The integration of Tensor Core AI into DeepPRIME drastically increases denoising speed, especially in batch export, while delivering sharper results with more detail.

In another recent update, Gamecaster integrated live streaming software Noise Removal, powered by NVIDIA Broadcast. Now content creators can set different noise removal levels per audio source, which can result in an increased level of tuning to improve the production value of game live streams.

Download the October NVIDIA Studio Driver (release 472.39) from GeForce Experience or from the driver download page for the latest performance optimizations and support.

Maximum AI: Adobe MAX kicks off with new RTX-accelerated Adobe Lightroom features, NVIDIA Studio Session and more

Fall brings exciting new Studio systems
NVIDIA Studio laptops and desktops are purpose-built with vibrant color displays, lightning-fast memory, substantial storage, and powerful NVIDIA RTX GPUs to power creative workflows.

The new Microsoft Surface Laptop Studio combines high performance and versatility. It features a custom angular display, is “great for creative professionals,” according to WIRED, and is available for purchase today.

HP has announced the ENVY 34-inch all-in-one desktop built for content creation with up to GeForce RTX 3080 graphics. Many creators look forward to the upcoming PC release, which Windows Central called the “most complete AIO”.

Maximum AI: Adobe MAX kicks off with new RTX-accelerated Adobe Lightroom features, NVIDIA Studio Session and more

Another popular choice for designers is the Asus ProArt Studiobook 16 OLED, featuring NVIDIA RTX A5000 graphics. The soon-to-be-released model received high marks from PC Mag for its “versatile input drive and 4K OLED display to its high-end NVIDIA components.”

Check out the latest NVIDIA Studio laptop and desktop options in the Studio Shop.

GTC, Yeah You Know Me
The NVIDIA GTC global technology conference is back from November 8-11, bringing together the innovators, researchers and artists who are shaping our world with the power of AI, computer graphics and more.

Creatives can register here for free and explore sessions dedicated to content creation.