Microsoft insists on the low-end with the Lumia 535.

It could be seen coming and it has been so even before its time. Microsoft has announced the first Lumia smartphone under its own brand: the Lumia 535. And it has done so by confirming all the rumors that pointed to a low-end terminal, with a very contained price and a clear mass vocation.

The Lumia 535 it is all that and more. It is the first direct message from Microsoft as a mobile manufacturer. The Redmond want earn share with Windows PhoneThey want people using their services and participating in the experience they propose. For ‘flagships’ there will be time, now what it is about is to conquer as much market as possible.

Microsoft insists on the low-end with the Lumia 535

Lumia 535: good, nice and cheap

The strategy is very simple: let’s put a good mobile up for sale at the lowest possible price. That’s what Microsoft tries with the Lumia 535. 5 inch IPS screen with 960×540 pixel resolution, 1.2 GHz Qualcomm Snapdragon 200 processor, 1 GB RAM and 8 GB of internal memory expandable via microSD card. All accompanied by two cameras, front and rear, 5 megapixels, 1,905 mAh battery and Dual SIM option.

With those specifications few will jump out of their chair, but that’s what the price is for: 110 euros (before taxes). An amount that speaks well of the intention of the Redmond to reach as many people as possible with Windows Phone. And for this they will begin to sell the Lumia 535 in November in fast-growing markets, such as Asian countries, ignoring for the moment its arrival in other territories such as Spain or Latin America.

Microsoft insists on the low-end with the Lumia 535

Insisting on the low end

Microsoft seems to be clear about its commitment to the low end. Although it disappoints many of us, No high-end smartphone is included in the Redmond plans for this year, letting, for the moment, in that sector of the market compete the Nokia heritage, mainly the Nokia Lumia 930 and the Nokia Lumia 1520. Nadella’s Microsoft is more interested in extending its services than in selling devices, and this Lumia 535 is a good example of it.

Conceived as a new best seller of the platform, just as its predecessors were, the Nokia Lumia 520, 525 and 530; the Lumia 535 seems designed with the sole expectation of maintaining Windows Phone market share. It’s easier to sell cheap, so it’s all about putting together decent hardware at a low price and clearly targeting growth markets. It is the same strategy that is deduced from the free Windows Phone and its opening to low-cost manufacturers such as those that have been arriving on the platform in recent months.

Microsoft insists on the low-end with the Lumia 535

The bet is totally valid and the Lumia 535 the perfect terminal to execute it. Few smartphones on the market can offer for that price what this terminal assembles. Without giving up the commitments of any of its brothers, the Lumia 535 is the best low-end in Windows Phone 8.1 and one of the best options on the market to get a smartphone at a reduced cost. And is that Microsoft insists on the low-end, yes, but insists as it should.

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Microsoft insists on the low-end with the Lumia 535