Mobile | Global gaming revenue reached $ 26.6 billion in the first half.
THE App Store and users of Google Play they spent $ 34.4 billion in apps and games for mobile devices in the first half of this year, according to Sensor Tower estimates Store Intelligence. This number represents a year-over-year increase in 27.8% in compared to the first half of 2017, when consumers spent US $ 26.9 billion in both stores.
Apple’s App Store recorded consumer spending of approximately $ 38.5 billion last year, almost double the $ 20.1 billion spent on Google Play, which, unlike its competitor, is not available in China. In terms of growth, this translates into a year-on-year increase of around 34.7% for the App Store, surpassing Google Play by approximately 34.2%.
The Apple platform earned more than double Google’s revenue, with less than half of downloads. Application downloads grew 13.1% over the same period in 2017 on the App Store, where they totaled 15 billion, an increase greater than the 10.6% growth of the Google platform, with 36 billion installations, or more than twice that of iOS.
2017 saw an increase of approximately 30% in spending on global consumers over the previous year, to $ 48.3 billion, which represented almost 82% of all application revenue. Game revenue on the App Store and Google Play also grew by around 30% per store compared to 2016, with about $ 30 billion spent on the Apple platform, compared to approximately $ 18 billion on the Google store.
Spending on games for mobile devices grew 19.1% in the first half of 2018 to an estimated $ 26.6 billion worldwide on the App Store and Google Play, representing about 78% of total spending on apps in both stores . Spending on mobile games on the App Store reached $ 16.3 billion in the first two quarters of this year, growing 15.1% year on year. This is compared to the $ 10.3 billion spent on Google Play Games over the period, an increase of 26% year on year.
Worldwide game downloads totaled 15 billion in the first half on Google Play, representing 77% of all new mobile game installations in the period between the two stores, growing 10.3% year on year. Game downloads on the App Store grew slightly more, with 14.1% over the first half of 2017, to an estimated 4.5 billion.
PUBG Mobile from Tencent, Helix Jump from Voodoo, and Subway Surfers from Kiloo were the three most downloaded mobile games in both stores during the first half of this year.