MSI, the world leader in innovative high-performance laptops, has entered the business market with new high-performance laptops. The Business & Productivity Series is designed for Business-to-Business customers, and the business-oriented Summit Series is one of the first laptops powered by the new 11th Gen Intel® processors – delivering increased productivity and answering the demand better remote working facilities during COVID-19.
MSI Showcases First Business Laptops, Summit Series, and New Logo During Virtual Summit
“2020 is full of challenges, but these challenges bring opportunities. We are proud to introduce MSI’s first lineup of high performance Business & Productivity laptops with features that complement the needs of a custom work environment,” said Derek Chen, Global Sales & Marketing Director of MSI’s Notebook Division. Chen initiated the company’s first-ever Virtual Summit, under the tagline: Determined to Succeed.
Chen revealed the three state-of-the-art laptop lineups that make up MSI’s new Business & Productivity Series. The Summit, Prestige & Modern series all deliver powerful performance with 11th Gen Intel® processors, offering optimized productivity, performance and efficiency for businesses and other users.
MSI’s striking new logo was also introduced during the Virtual Summit event. The logo evokes MSI’s well-earned reputation for reliability, but in tune with the changing times, it’s shaped in the same pursuit of minimalism as with the new premium laptops, explained Henri Chen, MSI Notebook Division Chief Design Officer.
MSI’s New Business & Productivity Line-Up Addresses Needs of Business Users and Organizations
MSI’s business laptops eliminate common pain points. Mobility and performance are enhanced by Summit’s thin aluminum chassis with military-grade durability, and the latest 11th Gen Intel® processors with powerful Intel® iRIS Xe integrated graphics. TPM 2.0 provides enterprise-grade security, ensuring business confidentiality. Summit Series highlights include exclusive AI noise cancellation of background noise in video conferencing, 10 hours of battery life for a full work day in the B-Series, and multi-touch touchscreens and a Windows Hello Infrared facial recognition camera in the E-Series.
MSI’s Prestige 14 Evo, one of the first laptops certified on the 11th Gen Intel® Evo™ platform, was also unveiled at the Virtual Summit. The performance, instant wake function, responsiveness and battery life deliver advanced efficiency and mobility. A final surprise was a glimpse at the upcoming MSI Summit E13 Flip, with a display that rotates 360 degrees – combining the use of a laptop with the convenience of a tablet to accommodate many people from different work backgrounds. MSI’s Business & Productivity laptops are expected to be available online and offline in November 2020.