If generative AI has brought notable developments to a multitude of fields over the past year, the world of design is perhaps the one that has been most impacted. The arrival of AI image generators, as well as the integration of generative AI tools into design platforms (Adobe, Canva, Figma, etc.), has made AI essential – or almost – in the field of visual creation.
As 2024 approaches, Venngage, a site dedicated to the creation of visuals and infographics, presents his ten predictions for the coming year. What transformations will AI bring to design in 2024? We take stock.
1. Immersive 3D design
According to Venngage, AI could lead to notable advances in 3D design: “Advancements in technology and software offer designers the ability to create remarkable 3D images, bringing depth and realism to their works”. This progress could also promote innovation in the spheres of augmented and virtual reality, in “transforming traditional 2D creations into immersive 3D experiences and making designs more interactive and accessible”underlines Venngage.
This prediction seems realistic. Last May, Mark Gurman, Apple specialist at SamaGame, spotted a job offer from the Californian company, which recently launched its Vision Pro mixed reality headset with great fanfare. The announcement mentioned the search for“machine learning engineers with experience and/or interest in conversational and generative AI”called to “develop their expertise in augmented reality and virtual reality (AR/VR)”.
Another example: Masterpiece X, a 3D creation platform that integrates generative artificial intelligence. Thanks to its partnership with Meta, it ensures compatibility with Quest VR headsets.
2. AI for UX / UI design
Artificial intelligence is increasingly being integrated into various aspects of UX Design. According to Venngage, “the future of UX design is expected to be personalized, dynamic and innovative, thanks to the capabilities of AI. One of the advantages of AI is that it makes it possible to instantly assess user needs and use the data collected to design more personalized and intuitive interfaces..
Furthermore, the latest advances in ChatGPT seem to pave the way for significant progress in the field of UX and UI design. Using image recognition, professionals can design interfaces in prototyping tools like Figma or Adobe XD, integrate them with ChatGPT, and convert them to code in seconds!
? New dev workflow w/ ChatGPT-Vision
1. Design-in @figma
2. Ask ChatGPT to describe image
3. Tell it to convert to @tailwindcss ?
(kinda hit/miss design -> code but I think i couldve improved prompting) pic.twitter.com/K2lmbGLzH6
– to fart! ? (@pwang_szn) October 6, 2023
3. AI for design learning
In design education, AI could provide significant added value. Acting like “personal instructors”, chatbots could offer fully personalized support to people wishing to develop their design skills. Venngage notably mentions platforms such as ProApp, specialized in learning and based on AI, with virtual mentors available 24 hours a day.
They provide real-time feedback on design projects, leveraging AI to analyze and critique designs like a human instructor would.
In addition to dedicated design platforms, personalized assistants developed by OpenAI and Microsoft could also play an important role in learning design.
4. Improve collaboration between designers using AI
Artificial intelligence is showing great promise in collaborative work, so much so that many specialized solutions such as Slack, Microsoft Teams or Google WorkSpace have introduced AI functionalities to facilitate teamwork. And design should also benefit from this progress. Venngage highlights the following features:
- Understanding styles: Venngage explains that machine learning allows AI tools to understand designers’ style and make suggestions, thus promoting the collaborative process.
- Simultaneous collaboration: AI enriches concurrent work functionalities, integrating design recommendations based on artificial intelligence. “It’s like having a virtual design studio at your fingertips, making it easy to collaborate and be creative wherever you are”adds Venngage.
- Identifying problems: artificial intelligence is able to predict potential problems and propose solutions to improve team efficiency.
Recently, Figma notably integrated a collaborative whiteboard, called FigJam, powered by AI. This tool can generate templates, summarize post-its and sort them.
5. More and more complete solutions
Venngage alert: in 2024, it will become increasingly difficult to distinguish an original work from an AI-generated creation, in areas much broader than design, such as writing, storytelling, music, etc. These different skills should work together better and better to give rise to complete solutions integrating the generation of text, sounds and visuals.
As these tools evolve, the ability to distinguish real content from AI-generated content will become an increasingly valuable skill.
Many users have already started to combine different technologies. On social networks, many falsified videos combine deepfake and voice cloning to produce misleading content or for creative purposes.
Typography is an essential element of graphic design. On its own, it can considerably transform the style and message of a work. According to Venngage, in 2024, AI will transform the font industry in five different ways:
- Variable fonts: AI should encourage the versatility of fonts by offering them several variations. Variable fonts, which have several versions (bold, italic, spacing, serif or not, etc.), allow greater freedom in communication documents.
- Serif fonts: Venngage predicts a renewed interest in serif fonts, but with a more modern twist: “Graphic designers will experiment with exaggerated serifs, blending traditional elegance with modern aesthetics”.
- The mix of digital and manuscript: artificial intelligence could encourage the emergence of new trends combining the naturalness of handwriting with the precision of digital fonts.
- Multicolored text: 2024 promises to be a colorful year in typography! According to Venngage, monochrome will give way to layering and mixing of colors in characters.
- The importance of accessibility: designers will need to strengthen their efforts to make their content accessible, while respecting accessibility rules (color, size and contrast of characters).
7. Creation of sites by AI
Website hosts offering artificial intelligence capabilities are growing rapidly, and this trend is expected to continue in 2024. Venngage believes that “AI algorithms are now sophisticated enough to build fully functional websites from a minimum of data”an evolution favored by the ability of models to learn based on interactions with users.
To date, platforms like Hostinger offer powerful AI options, while allowing site creators to take full control of the design when they need it.
8. Motion design
Unsurprisingly, motion design should also be transformed by AI. The models could in particular make it possible to design more realistic movements, more personalized animations and even “smooth, complex animations that respond to user interactions in real time”.
Once again, AI did not wait until 2024 to interfere in key animation and motion design software. In September, Adobe improved its After Effects software by integrating a new AI brush for clipping and rotoscoping, allowing motion designers to save considerable time on isolating elements.
For its part, OpenAI has made a 3D model generation tool available on GitHub, called Point. This allows you to create high-quality 3D point clouds from textual descriptions. It can notably be used in the Maya animation software.
9. Simplicity above all
If, as is the case for motion design, AI can support designers in complex projects, it seems to favor simple designs, according to Venngage.
AI tools help designers create clean designs that focus on the essential elements. These tools help optimize layouts, choose harmonious color palettes, and select typographies that complement the minimalist ethos.
As the saying goes, very popular in the world of design, “Less is more”!
10. Ethical and inclusive design
For the latest trend, Venngage is taking an optimistic bet: AI will promote ethical designs, by ensuring the accessibility of visuals, their compatibility with color blindness for example, or by “contributing positively to the user experience”.
But for this, the models will need to be updated, particularly in the databases they use. Indeed, on numerous occasions, image generators like DALL-E or Midjourney have been singled out for the ___ist or racist stereotypes they convey, and which constitute mirrors of our own biases.