According Kim Salzerformer vice president of EA and chief marketing officer at the company, the studio canceled an MMO project in the Harry Potter universe because it did not think there would be any long-term interest in this franchise.
Asked in a Twitch stream by The Real Brandolorianthe former manager returned to the period when she worked for the brand, at the very beginning of the 2000s.
We did all the research, we built the beta, it was a combined offline/online experience where we mailed out gifts to the kids, like prizes, ribbons and things like that.
We were very confident in the success of this project. But it was killed off, for lack of a better term, because EA was in a state of flux at the time and they didn’t know or believe enough that this IP would have a lifespan of more than a year or so. two.
EA has since lost the rights to this franchise, which was indeed only in its cinematic infancy between 2000 and 2003 (the period concerned by the anecdote of Kim Salzer). From, Warner Bros has picked up the IP and the Hogwarts Legacy game is one of the most anticipated of 2022.
As a reminder, in the end EA released between 2001 and 2010 a total of 9 games based on the franchiseincluding 7 adapted directly from the films, a LEGO Creator and the sports game Harry Potter: Quidditch World Cup.
EA came ever so close to developing a Harry Potter MMO. But it wasn’t meant to be… #harrypotter #ea #mmo #videogame #hogwarts @OrigGamerLife pic.twitter.com/Dbux383HXY
— The Real Brandolorian (@Brandolorian17) December 21, 2021