A few months have passed since the announcement of the release date of Final Fantasy XV during the event Uncovered: Final Fantasy XV which took place in Los Angeles.
And despite it leaking a few hours before, that didn’t stop fans from watching the show, as announced by the marketing agency Kenwood Experiences which created the show.
The announcement reveals that 1.2 million players watched the event around the worldfrom countries as far away as China.
Daniel Pinkham, President of Kenwood Experiences, commented on the press release:
Working closely with our global client team, we helped create an event-driven communications platform that allowed us to connect with the fan base and industry. Combined with the Square Enix team, our team had the vision, strategy, creativity and production to deliver strong branded, multi-channel media that generated pre-orders and buzz.
This success bodes well for the release of one of the most anticipated games of this year. For memory, Final Fantasy XV arrived September 30 worldwide on PS4 and Xbox One.
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Source : kitebird