Pokémon Go is coming to China

Almost two years after its phenomenal launch, Pokemon Go is finally coming to China announced Niantic in the columns of FinancialTimes. As always when it comes to China, the country’s interests come first and it is necessary to work with a local partner to do business. Ninatic will team up with NetEasea game publisher and web services developer, to release the game in 2018.

Already a candidate for a Chinese release last year Pokemon Go had been challenged by the authorities who argued at the time that it was first necessary to assess the potential security risks before validating the project; The game uses geolocation in particular and this could have been a problem.

With 1.3 billion inhabitants and hundreds of millions of people equipped with a smartphone, China is of course a major market to conquer for Pokemon Go. That said, the enthusiasm around the game has clearly fallen even if there is a base ” solid as a practitioner according to John Hanke, the director of Niantic. The latter even admitted that revenues in 2017 were lower than those of the second half of 2016. They nevertheless remain “ very good according to him, without giving further details.

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