To be sure of being able to appear at the biggest football events in the world, Sony benefited from a long-standing partnership with FIFA. However, we learn that the latter will end this year and that Sony has refused to extend it, citing an increase in costs that it cannot keep up with to maintain the agreement that binds the two parties.
Nikkei specifies that the Japanese company prefers to spend its money on completing the structural reforms started this year. However, according to the Daily Mail, Sony is not satisfied with accusations of corruption surrounding the vote on the awarding of the FIFA World Cup and internal elections. According to the newspaper, Sony made demands during June in order to maintain its agreement with the organization and it seems that FIFA did not wish to respond favorably.
Among other things, Sony reportedly asked FIFA to respect “its principles of integrity, ethics and fair play.” »
Although this has not yet been confirmed, the airline Emirates should soon do the same with regard to its agreement with the organization.
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Source : thesnstudio