EA Sports and Real Madrid Football Club have officially signed a 3-year exclusivity contract. As part of this partnership, EA had the opportunity to rework the models of 14 players such as Christiano Ronaldo and Karim Benzema who willingly took part in the motion capture game. We invite you to watch the resulting video at the end of the news.
In addition to this “update” on the team’s players, advertising agreements with the Santiago Bernabéu stadium and the TV channel dedicated to Real Madrid have emerged. Spectators will be able to see images directly from the game on the stadium screens, as well as the celebrations of Real Madrid players after their goals.
Both parties are absolutely delighted with this mutually beneficial agreement and give us their impressions:
We are proud to welcome Real Madrid among our official partners. This agreement will allow fans to feel even closer to the club in the Spanish capital thanks in particular to a faithful representation of the players in our game or even unique experiences. Real Madrid is one of the most popular clubs in the world and this fame is reflected in our game. We look forward to strengthening our bond with the club in the years to come
Jamie McKinlay, VP Marketing EA SPORTS
We are delighted to collaborate with EA SPORTS as our official partner. They are leaders in the football video game market, and we look forward to providing unforgettable moments to our respective fans. Many of our players are avid FIFA fans and I know they can’t wait to experience FIFA 16
Emilio Butragueño, director of institutional relations at Real Madrid
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Source : twibbon