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The National Football League (NFL) and 2K today announced a multi-year partnership that spans multiple future video games. The partnership marks the return of American Football-themed games to 2K’s portfolio of sports titles and original IP, as well as an expansion of the NFL’s games portfolio. Financial terms were not disclosed.
The games will be non-simulation American Football experiences. While specific game titles, developers, and release dates will be announced at a later date, 2K confirms that the projects are in early development and will launch from calendar year 2021, during Take-Two’s fiscal year 2022.
“The NFL is one of the most successful sports brands in the world and is known for creating incredible entertainment for fans,” said David Ismailer, President of 2K. “We are excited to enter into a new partnership with the NFL in a partnership that spans multiple video games focused on fun, accessible and social experiences. It’s exciting to bring together 2K’s expertise in creating award-winning sports games with the NFL’s renowned status as a world-class entertainment and sports organization. “
Based in Novato, California, 2K, the leading developer and publisher of global interactive entertainment, previously published the popular and critically acclaimed NFL 2K franchise, which ran from 1999 to 2004 through the company’s 2K Sports label. Other games published by 2K include the top-selling and top-rated NBA video game simulation series NBA® 2K, in addition to series such as WWE® 2K, The Golf Club 2019 Featuring PGA TOUR®, Borderlands™, BioShock®, Mafia®, Sid Meier’s Civilization®, and XCOM ®.
“Expanding the NFL’s presence in the gaming world has become a focus for the League as we look to grow the next generation of our fanbase. Reviving our partnership with 2K was a natural step in that effort,” said Joe Ruggiero, vice president of consumer products at the NFL. “2K is a global leader in sports video games, with a proven track record of creating award-winning games. We therefore look forward to sharing more about the projects we are working on with them in the future.”
Today’s announcement of the NFL partnership follows several recent growth updates from the publisher and its development studios.
“It’s an exciting time for 2K and our fans,” said Ismailer. “We are expanding our sports offerings and building on our strong portfolio of new IP, as well as continued support of award-winning franchises, all with the goal of providing our fans with even more great games and entertainment for years to come.
