Now that we have the first PS5 spot, let’s remember that very rare PS2 ad directed by David Lynch.

Last Thursday we finally got to see the first commercial for PS5. It is a video of just over a minute full of spectacularity and special effects. The purpose is perfectly understood: is an exaggerated representation of the new features of the DualSenseas well as 3D audio. But do you remember when PlayStation ads were so weird they were scary?

Sure you do, because it is something that has been talked about a lot over the years. They usually date back to the days of PS1 and PS2, but even in the early stages of PS3 they surprised us with this ad featuring a sinister baby doll; and how to forget the mythical Mental Wealth. However, today I want to highlight another that, I swear, is not as well known as these.

One that completely transcends all barriers of the strange and the surreal; that is only understood when you realize who is behind it. I speak, of course, from the spot directed by David Lynch for PS2 in 2000. If you had not seen it, here it is. Enjoy it.

Now that we have the first PS5 spot, let’s remember that very rare PS2 ad directed by David Lynch

Welcome to the Third PlaceThis is the name of this ad whose responsible is the same one behind films like Mulholland Drive, Eraserhead, or the third season of Twin Peaks. That final image with the protagonist finding his double, a mummy, a man with a duck head, already a severed arm, it is certainly for framing.

Apparently it was so influential that Many have attributed other subsequent PS2 announcements to Lynch (and which are part of The Third Place campaign) also quite puzzling. This SimonXIX article denies such a thing and points out the actual directors of these, although you only have to look at the ads to realize that there is no color. The authorial mark of this highly recognized cult director is immediately palpable in Welcome to the Third Place.

Now that we have the first PS5 spot, let’s remember that very rare PS2 ad directed by David Lynch

In fact, here below you have a video of the making of, in case you want to see good old Lynch directing the matter. I want to believe that the poor guy had no idea what a PS2 was, he didn’t even care.

And it is that Lynch is extremely known among the general public for that, for being the guy who makes weird movies that nobody understands. But if you ask me I think that’s its charm. Even through elaborate symbolism, Lynch has created authentic classics loaded with important messages and a capacity to surprise (and terrify) through the dreamlike like no other. It is not necessary to understand the work of David Lynch by heart, because that is the grace; the bewilderment and own interpretation.

Now that we have the first PS5 spot, let’s remember that very rare PS2 ad directed by David Lynch

Now if you ask me, I have no idea what this PS2 spot was trying to achieve. I could not even say if it is good as an advertisement, but at least he is able to attract attention. It is clear that today we would not see something like that to announce PS5. Other times, other sensitivities in marketing.

If you want to know what David Lynch is doing now, since the beginning of the pandemic He is dedicated to uploading daily videos talking about the weather in Los Angeles, where he currently resides. So is he.

Now that we have the first PS5 spot, let’s remember that very rare PS2 ad directed by David Lynch

ps2, ps5