Riot Games promotes League of Legends with the help of a virtual influencer.
If this goes on, Ania from Zielona Gora will probably also decide to become an influencer …
IN BRIEF:
- A new virtual influencer named Seraphine has appeared on popular social media platforms, which quickly gained a lot of popularity.
- The creators of League of Legends – Riot Games – admitted that they are behind this mysterious figure.
- There is a chance that Seraphine will be the next heroine to appear in the game.
A mysterious influencer has been growing in popularity for several weeks. Her hallmark is long pink hair and online entries about her cat Bao and her father, who has no clue what Twitter is up to. In addition, it presents a lot of fanart and provides posts with your favorite music. In the imprint on Instagram, we can read: “Aspiring songwriter, professional feeling hunter.” A little “but” remains … It’s not real.
Humanoid?
Seraphine, because that is the name of the mentioned character, is a virtual influencer that quickly gained popularity. However, it works a bit unusual – its entries in social media are full of references to League of Legends, and one of the published songs is an acoustic version of Pop / Stars – a song promoting the 2018 LoL world championship. Interestingly, the band behind the song is called K / DA and is a virtual group.
Ultimately the creator League of Legends – Riot Games – they admittedthat they are behind Seraphine. The statement reads:
Seraphine is a digital influencer and artist associated with Riot Games. As a virtual creator, she will cooperate with many people who will support her musical, vocal and artistic development. Since June 2020, she has been operating on three social platforms (Twitter, Instagram and SoundCloud), where she shares her music, thoughts on everyday life, and recently also cooperation with K / DA. Its partners – Jasmine Clarke, Absofacto and Kosuke Kasza – helped in the recording and production of songs and covers published on the platforms mentioned.
Part of a bigger plan?
After all, it is still not clear what Seraphine is. Her collaboration with the virtual K / DA team may suggest that Riot Games is also behind it. Interestingly, the aforementioned group is currently preparing an EP and released a new single, all on the eve of the upcoming League of Legends championship. So maybe Seraphine will also become part of the artistic setting of this event?
However, it cannot be ruled out that the appearance of Seraphine means much more and is a very sophisticated way to portray the next heroinewhich we will be able to play soon. Riot has been making a show of each new championship for some time, so this solution seems quite possible.
The real and virtual worlds interpenetrate more and more and the use of artificially created characters is becoming more and more common, whether in music or in advertising. Riot already has similar projects under its belt. A good example is one of last year’s marketing campaigns, in which the virtual hip-hop group True Damage was dressed in Louis Vuitton clothing.
Well, the League of Legends World Cup is under the belt, so expect to know the whole truth about Seraphine very soon.
- League of Legends official website
- League of Legends Game Guide
