Samsung’s mobile phone sales fall for the first time since 2011 as global computer sales continue to grow.
Mobile phone sales by Samsung are below 2011 levels, according to information leaked by ETNews, a South Korean media outlet. Specifically, the company would have sold 270 million phones in 2020, the lowest figure in the last 9 years. While waiting for Samsung to confirm its results for the last quarter of the year, this would be the first year since 2011 that sales figures have fallen below 300 million units, according to the leaked information.
Despite these figures, the firm has growth plans for next year. In 2021 the company plans to distribute 307 of mobile devices worldwide. Of these, 287 million would be smartphones and the rest basic phones. Among his claims is to sell 50 million high-end phones, according to the Korean media.
Samsung is the company that more smartphones sold in the third quarter 2020, based on Gartner figures. But this downward trend goes hand in hand with the industry in general. Of course, a competitor firm, Xiaomi, presented a broad boost in the third quarter figures compared to the same period a year earlier: 34%. Meanwhile, the growth of the Korean was 2.2%.
Still, Samsung has maintained a market share far above the rest from manufacturers. Specifically 22% while Huawei, the second seller, has 14% of the total market.
It should be remembered how in 2011, Abraham Pai, who was in charge of corporate communications for Samsung, published an article on the company’s website celebrating the milestone of reaching 300 million phones sold. “Samsung’s 2011 sales results capped off a very successful year across its entire mobile phone portfolio,” it said. And stood out the reception of the Galaxy S and Galaxy S II models among consumers.
If we go back to the present, the consulting firm Gartner, in its latest report on smartphone sales published in November, concluded that there were several causes for the drop in smartphone sales: the fact that users are waiting for new models that integrate 5G connectivity technology and also the delay in 5G network updates.
Samsung puts expectations in its next model, which has not been announced yet but can now be reserved
Just yesterday it was announced how Samsung was creating excitement in its next phone. According to TechCrunch, Samsung Mobile has sent an email to its subscribers saying “get ready to jump into the next Galaxy” with a link that takes the user to a page where the next “company flagship” can be booked. It is believed that it could be called Galaxy S21 although the company has not confirmed it.
This new phone is expected is presented in January 2021. It could be at the traditional CES or at an independent event.
Meanwhile, computer sales continue to rise
While mobile phones are seeing a stoppage in sales, the Covid-19 pandemic has brought great attention to computers. It is estimated that PC sales in this year 2020 could have increased by 15% compared to 2019.
So much so that the supply chain has supply problems, according to information published by Reuters. Not only because the increase in orders has increased production, but because global lockdowns also meant, in some cases, the paralysis of production.
As SamaGame has already published, the PC has lost relevance in many segments, but for the professional sector, among others, it remains essential. The myth of the “post-PC era” is just that: millions of units are still sold per year, although certainly those sales are no longer the ones of yesteryear.