Sony and Microsoft put rivalry aside and join forces to boost video game streaming and cloud services

This nobody expected. Sony and Microsoft just announced a tremendous bombshell in the form of a collaboration that will unite PlayStation with Xbox for the development of technology related to streaming games and cloud technology.

Despite not many concrete details, Microsoft and Sony They explain that it is a strategic partnership to share technology and information, in order to promote the next generation of video games.

An alliance to compete against Google and Apple?

The ad doesn’t specifically mention PlayStation or Xbox, but it does talk about focusing on “consumer entertainment platforms”, where video games are included.

This alliance also contemplates that both companies will jointly develop cloud computing solutions within Microsoft Azure, which means that Sony will use Azure for its own streaming games and content.

But that’s not all, they are also committed to promoting new tools for content creators, as well as work together in the field of semiconductors and artificial intelligence.

Kenichiro Yoshida, President of Sony, mentioned:

“Our mission is to evolve this platform as one that continues to deliver more and better entertainment experiences, along with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a business partner. key for us, although of course the two companies have also been competing in some areas. I think our joint development of future cloud solutions will go a long way toward advancing interactive content. “

For her part, Satya Nadella, CEO of Microsoft, added:

“Sony has always been a leader in both entertainment and technology, and the collaboration we announce today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences to customers. “.

This announcement comes at a key moment with E3 2019 just around the corner and following powerful announcements from Google with Stadia and Apple with Apple Arcade. It should also be remembered that Microsoft is preparing Project xCloud, its own video game streaming platform that will be compatible with a large number of platforms.

On the other hand, this year Sony will not participate in E3, so we do not know well how it will enter this business or if it has new plans within PlayStation Now.