The Adidas Futurecraft.LOOP are the first 100% recyclable sports shoes and an invitation to reinvent footwear
Adidas has presented in New York what are probably its most risky and innovative sports shoes that can mark, if they end up being successful, the world of footwear as we know it. They are the Futurecraft.Loop and they are built to be 100% recyclable. That is, they promise that it will be possible dispose of them and make new ones without losing material by the way.
The new shoes come amid a commitment to Adidas sustainability. Previously, in 2015, they announced that they were going to turn plastic from the oceans into slippers, but recycling in this way is not enough according to them. Since in the end they will end up being, like all sneakers, discarded.
All-plastic sports shoes
Adidas wants to implant its model not only in the shoe sector, but throughout the industry. The Futurecraft.Loop are sneakers that, despite being prepared for most runners, may not reach the best quality or are the most suitable for running. But they have something that none of them had: they are made entirely of plastic and that makes them melt and remake.
Unlike traditional running shoes, which are made of a dozen different materials that have to be separated for recycling, with the Futurecraft Loop this process is simplified to the maximum and it is possible that there is enough of the material of a shoe for the following. Either the sole, the upper part, the spongy midsole or even the laces are made of thermoplastic polyurethane (TPU).
A “beta” version focused on its release by 2021
For Adidas, it is an important experiment although it has cataloged its new shoes as a “beta” version. They still have to explore how many times the same shoe can be recycled and to what extent the quality of the plastic degrades in each cycle.
All be said, as Gizmodo explains, Adidas recycling process is not yet effective and the company is only capable of reusing between 5 and 10% of the first generation Loop. The rest of the material does not go to the second generation, but to other Loop products of the brand. In this regard, Adidas has commented that it is already testing prototypes capable of recycling 50% of the material and that they hope that within a year they will have improved the process.
Due to this, Adidas for the moment will not sell them to the public although it has begun to distribute them among a group of about 200 ‘influencers’ so that they can test them thoroughly and return them to be recycled and tested again. It is an initial phase to prepare for what will be the official and commercial launch of these Futurecraft.Loop, in spring 2021.