The curse of buffering, the evil that users deal with day after day.
Surely on more than one occasion you have gone to use a reproduction service via _streaming_, especially when it comes to video, and you have suffered… oh no, a drop in playback qualityor in the worst case, a transmission interruption.
A fact that of course may vary depending on our internet connection but not exclusively, as we will now see, which causes anger and users throw toads and snakes out of their mouths at the most inopportune moment.
So much so that a recent study catalogs it as and eye, it’s not a joke, the first world problem of the digital agewhich causes up to half of those affected to suffer from a problem that has been called _buffer rage_.
According to the media company IneoQuest, it is an anger that is revealed by the delay or interruption in the transmission of video content of _over-the-top_ (OTT) services, a problem that, if we look at the data from the survey carried out, affects up to 34% of respondents under 35 years of age.
Buffering and its delay, the curse of users
The problem generates deep anger and together with the level of disenchantment, the study, carried out on 1,000 profiles, leaves us with other striking figures, such as the fact that three out of four consumers watch streaming video every day and among them, most of the respondents experience transmission problems.
So 66% say they are annoyed when video crashes in the transmission or loses quality and of this percentage, 21% complain above all about something that attracts attention, such as problems generated by anxiety due to not being able to see the requested content. In addition, 27% of those surveyed say that the problem of _buffering_ occurs before the video starts, while 34% say that the problems occur during the first 15 seconds.
The problem is also that a good number of users do not seem to have patience and claim that if after 10 seconds the problem persists, they give up watching that videosomething that is not good for content providers.
It is a problem that, as we can see, has economic consequences for service providers in _streaming_ due to the drop in views impacting on advertising which in turn is linked to a large amount of this content, by achieving fewer viewers and/or views than expected.
And together with the previous factor in turn we must value as “the problem” itself may vary depending on the quality of our network connection, Well, having an 8MB ADSL is not the same as having a 300MB symmetric Fiber Optic to give just one example, a determining factor whether we like it or not to suffer from this problem. _Are you among these percentages or have you never seen the progress bar when loading a video?_
