the new alliance with Cecotec gives us clues about the future of its ecosystem.

Huawei begins to move tab. The Chinese company today announced its alliance with Cecotec, the Spanish manufacturer of devices for the home and recognized for some products such as the Conga. It is a pact that will cover different aspects, from integration with your applications to sell Cecotec products directly in Huawei stores.

The alliance with Cecotec can be understood as the beginning of a new Huawei strategy. A future more focused on the home ecosystem (1 + 8 + N), where mobiles have less weight and efforts will be focused on working together with other brands. A change that is forced by its situation with the United States, but that will continue regardless of the outcome of the elections.

the new alliance with Cecotec gives us clues about the future of its ecosystem

“We have never been a piece of the trade war, nor is it our intention. If they want to include Huawei as a piece, it is their issue. No matter the result, it does not affect us, we will continue on our way,” said Pablo Wang, Consumer Director of Huawei Spain until these days.

What is the new Huawei and Cecotec alliance?

The collaboration with Cecotec is part of Huawei’s initiative to offer services to companies. The first agreement between the two companies is that Cecotec will publish its applications in AppGallery, Huawei’s alternative app store to Google Play and that is gradually expanding its catalog thanks to the specific agreements that Huawei has managed to reach with local players, from TomTom Go, Wizibank or the eCooltra app, among some of the examples that have recently been added.

the new alliance with Cecotec gives us clues about the future of its ecosystem

Cecotec explains that “20% of our products (about a thousand) are already connected” and they want to take their applications to the AppGallery store. In addition to the software, Cecotec products will be found in Huawei stores. As the company explains, Huawei will sell a series of products in its stores, such as Conga robots.

Specifically, five models of the Valencia manufacturer will be sold: the Conga 4490 and Conga 1790 Titanium robot vacuum cleaner, the Rockstar 900 Ultimate vertical vacuum cleaner, the Mambo Cecotec 10070 kitchen robot and the Pure Aroma 150 Yang humidifier.

the new alliance with Cecotec gives us clues about the future of its ecosystem

Finding third-party products will not be strange in Huawei’s stores, as the company has announced that before the end of the year it will announce new agreements with other partners. In the same way that companies like Apple and Google collaborate with brands that use their software, Huawei also wants to become a company that protects the rest and offers them visibility.

“Works with Huawei HiLink”: integration into the Huawei ecosystem

Huawei’s future ecosystem seems to revolve around “Works with Huawei HiLink”. It is a kind of alternative to HomeKit, an integration with connected home devices and where third-party brands can allow their devices to be controlled from Huawei’s connected ecosystem.

the new alliance with Cecotec gives us clues about the future of its ecosystem

In the case of Cecotec, its first application is already available and more are expected to come in the coming months. In these applications, Cecotec will integrate the Huawei Mobile Services, to allow, for example, to control their devices from Celia’s voice assistant or to be programmed through HiLink, the management application in the cloud of Huawei AI Life.

The idea is that any manufacturer that decides to work with Huawei can do so. Huawei explains that they will bet on the HiLink ecosystem. The new products that they sell in their stores can either work with their own applications or have everything synchronized in the Huawei ecosystem.

One of the examples that Huawei explains is Lebooo’s connected toothbrush, currently only available in China. This connected device can work with its own app, but it also adds the “Works with Huawei HiLink” tag, which means that it can be controlled from the Huawei app.

the new alliance with Cecotec gives us clues about the future of its ecosystem

Between the devices that can currently support the Huawei HiLink protocol There is a long list: router, air conditioner, air purifier, air detector, lamp, curtain, plug, extension cord, soy milk machine, clothes dryer, scale, fan, kitchen fan, bread machine, oven, steamer, washing machine, bathroom heater or robot vacuum cleaner.

Huawei explains that they are working so that “practically all banks and savings banks” integrate HMS into native apps and be in AppGallery. Ensuring that 95% of the top 150 apps in Spain are already in AppGallery.

At the moment, today they do not plan to bring Huawei Pay to Spain. Regarding another of the functionalities that are reserved to Google, such as the backup of WhatsApp Drive, they explain that in Huawei Cloud you can already make a backup of the application data. Although it does not give more details on whether the conversations can be saved in the same way.

the new alliance with Cecotec gives us clues about the future of its ecosystem

Cecotec is the first Spanish brand with which they announce an alliance to integrate their devices into the Huawei ecosystem, but it is by no means the only one. As Huawei showed during HDC 2020, Among the brands that work with HiLink we find TCL, Haier, Siemens or Bosch.

Huawei’s future goes through alliances

Given the possibility of collaborating with Google again, from Huawei they explain that “we do not work with science fiction hypotheses. Huawei has decided to face a status quo and that is what we are going to do. We will continue on our way and we will not close the door. Huawei’s strategic decision is to develop our own hardware and software ecosystem from top to bottom“.

Huawei focuses on the pandemic and not on the commercial blockade to explain why “everything has been more difficult than in other years.” In the case of Spain, Huawei explains that our country is “one of the countries where more devices are being sold at a European level”, with between 4 and 5 million units sold since the arrival of Huawei Mobile Services.

The company has announced that three new stores will open in Spain (Gran Vía 2 in Barcelona, ​​Fnac in Bilbao and at street level in A Coruña), in which it is a new retail strategy in our country. Physical stores to accommodate not only its products, but also those of allied brands of its ecosystem such as Cecotec.

the new alliance with Cecotec gives us clues about the future of its ecosystem