Apple News + is the subscription service to newspapers and magazines that the company launched last year, although Apple News actually exists since 2015. However, the deployment of this service has been very, very slow, it doesn’t is present that in United States, Canada, United Kingdom and Australia.
The New York Times is one of the great strengths of this service, but the famous newspaper has just announced that its collaboration with the Apple platform stops. This means that all New York Times articles are no longer available on the Apple news platform. The newspaper itself explained this in an article which can be read on its website.
Few relationships with readers and little control
Apple News doesn’t seem to have given the New York Times control over the readers it needs, so since last Monday there are no more articles of the prestigious newspaper on the Apple platform.
“The Times is one of the first media organizations to withdraw from Apple News. The Times, which made adding new subscribers a key business goal, said Apple had given it little in terms of direct reader relationships and little control over the business. He said he hoped to take readers directly to his own website and mobile app so that he could “fund quality journalism.”“
Apparently, the mode chosen by Apple offered little economic value for the media to be worth it. Although Apple News has 125 million unique users per month, it leaves very little money for advertising and Apple News +, which costs $ 9.99 per month, failed to generate enough interest.
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Apple spokesman told The Times “I only offered Apple News a few stories a dayAnd that the company would continue to provide readers with reliable information from thousands of publishers.
“We are also committed to supporting quality journalism through proven business models of advertising, subscription and commerce.”
It seems that the New York Times wants to follow a different strategy in which they are the ones who control And they can know exactly what their readers want, which they will also pay directly to them and not to Apple. Without a doubt a major loss for Apple News as it is one of the most prestigious newspapers in the world.
This may prompt Apple to rethink its strategy with Apple News. The first is a service that is only available in 4 countries, something that doesn’t make much sense if you want it to really work. On the other hand, it may be time to give a little more power to those who really put their content on Apple News, I don’t know what the requirements of the New York Times would be, but it may be that followed by other similar media, I hope not so and that the service still exists.
Source : ipadizate.es