The Reading Coalition and Ubisoft take a new step in the offensive against reading among young people.

Today, the Reading Coalition and game developer Ubisoft jointly take a new step in the offensive against dereading among young people: Readification. A completely new form of reading promotion in which popular games and the associated fictional worlds form the basis for new stories. Renowned authors Ronald Giphart and Margje Woodrow have written special Hidden Stories set in the world of the popular game Assassin’s Creed Valhalla. Together with additional visuals, video and sound effects, readers are offered a unique experience in an already existing game environment. It is a first step to enthuse young people in the gaming world to start reading. This unique pilot also investigates the effect on both reading itself and the image of reading among gamers.

The Hidden Story ‘The Big Party for Bent’ by Ronald Giphart can be read from today in the Ubisoft Special App. ‘Alf’ by Margje Woodrow will be published on May 18. The Ubisoft Special app is an interactive magazine that anyone can download for free on iOS and Android.

Increasing reading pleasure among young people through unique collaboration

The Reading Coalition and Ubisoft take a new step in the offensive against reading among young people

The Leescoalitie, the partnership of seven reading promoters, and Ubisoft, one of the largest publishers and distributors of interactive entertainment products in the world, share the ambition that every school-leaver (primary, secondary and senior secondary vocational education) has good reading skills in order to participate in society . Ubisoft thus embraces the objective of the Reading Coalition’s reading offensive published last year. Never before has the popular game world been involved on this scale in encouraging young people to read. The collaboration comes at an important time: reading pleasure among young people in the Netherlands is declining. For example, almost half of Dutch 15-year-olds consider reading to be a waste of time. And 60% read only when absolutely necessary. The Reading Coalition wants to reverse this trend by connecting to the perceptions of young people, in addition to the extensive work that is already being done in (literature) education. Gaming is very popular with many young people, so the collaboration with game developer Ubisoft is a logical step.

Pilot with Assassin’s Creed Valhalla

The Reading Coalition and Ubisoft take a new step in the offensive against reading among young people

The Reading Coalition and Ubisoft publish two new stories from the Assassin’s Creed Valhalla world. These Hidden Stories are written by authors Margje Woodrow and Ronald Giphart. They immersed themselves in the game with the help of YouTuber Jordan ‘JorRaptor’ van Andel. On his popular YouTube channel with more than 650,000 subscribers, he takes gamers around the world through the virtual worlds from different games every week.

The Hidden Stories are published in the Ubisoft Special app, which has more than 100,000 active users. In this app, gamers read about new games, associated storylines and their main characters. Readers of the Hidden Stories get a unique reading experience through additional visuals, video images and sound effects. In addition, it is possible to get more explanation and depth about historical terms and events from the story while reading. The publication of the first Hidden Stories forms the pilot of this innovative collaboration with the game world, in which the Reading Foundation carefully examines the effect on both reading itself and the image of reading. Depending on the results of this research, it will be examined whether gamers can also be rewarded after reading stories in the event of a further roll-out in the future.

The Reading Coalition and Ubisoft take a new step in the offensive against reading among young people

Eveline Aendekerk, director of CPNB on behalf of the Reading Coalition: ‘The collaboration with Ubisoft is a very exciting but above all important step to stimulate reading pleasure among young people. You don’t just reach young people by telling them how important and enjoyable reading is. You also have to know how to hit them in a place where they already like to be. The fictional world of games is such a place where many young people are already and where reading stories actually fits very well. The introduction of Readification is a first step with which we can offer young people a unique reading experience and hopefully increase the reading pleasure. It is very special to bring together the two apparently abrasive worlds of literature and gaming in this way.’

Marcel Keij, marketing director of Ubisoft Benelux: ‘With this initiative we want to support the Reading Coalition in a creative way to get young people to read. We do this not only by creating new fictional stories, but also by offering young people an interactive platform.’

The Reading Coalition and Ubisoft take a new step in the offensive against reading among young people